{
    "componentChunkName": "component---src-templates-sustainability-page-tsx",
    "path": "/sustainability/our-products/",
    "result": {"pageContext":{"page":{"external_id":"42969602","slug":"/sustainability/our-products/","type":"sustainabilityPage","data":{"id":42969602,"lang":"default","name":"Our Products","path":null,"slug":"our-products","uuid":"5b6a54b3-fdf6-46f0-812c-77313c6572df","parent":{"id":42969596,"lang":"default","name":"Sustainability","path":null,"slug":"sustainability","uuid":"0737b2c6-ac05-4d04-8a4e-e8c988e5bdd1","content":{"seo":[{"_uid":"e4ee1cae-405b-4c95-a240-8a3a154932e7","meta":{"_uid":"71a7c42b-1846-42bf-9659-84b684ffead3","title":"Sustainability - Sustainability work at Björn Borg","plugin":"seo_metatags","og_image":"","og_title":"","description":"Read about our sustainability work & goals on everything from materials to working methods. One goal is following the 1.5-degree path & halve our emissions by 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Tag","_uid":"eb31d1a1-42c4-454b-b95f-f34e39764f0a","component":"tag"}],"_uid":"04f2d020-bc62-45b5-98c1-b796519eae46","content":[],"heading":[{"_uid":"ebf3ad4c-d8e4-4a41-8bc2-d35d7f5e200c","text":"Hållbarhet","type":"h2","styling":"default","component":"heading"}],"preamble":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null}}]},"scrollTo":[],"component":"sustainabilityArchive","textColor":"white","heroContent":[{"_uid":"431037e3-a62f-4542-92a7-3ed029c7ccf2","columns":[{"tag":[{"tag":"Sustainability","_uid":"a9ac5fa9-f1f5-44bc-9de6-a50aacd8438d","component":"tag"}],"_uid":"3a089c16-7236-4904-b03d-59487fac96ce","links":[],"heading":[{"_uid":"a0a2daa8-7933-4cb1-9b0a-329476c010e5","text":"Better products. Lower impact.","type":"h1","component":"heading"}],"anchorTag":[],"component":"ctaModule","paragraph":[{"_uid":"8b5f4cbc-60fd-49d3-9d68-5ad8ee2de1a0","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"At Björn Borg, we're committed to reducing our environmental footprint through better materials, responsible production and products designed to last. By improving how we design, produce and transport our products, we're continuously working to reduce emissions and use resources more responsibly.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"cd812a4c-ea44-4db9-bc71-5b20a55997b1","image":{"id":191643562211664,"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/1365x2048/3cd4fb1d2e/ss26_plate_flatlay_14-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"bottom-top","position":"50% 0%","component":"backgroundImage"}],"contentAlignment":"left-bottom","textColorDesktop":"white","backgroundDesktop":[{"_uid":"830dcbb1-19ce-4873-a7fa-831f59f02f28","size":"cover","image":{"id":191643562133839,"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2048x1365/a6b86dd6d8/ss26_plate_flatlay_13-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"none","position":"100% 100%","component":"backgroundImage"}],"moduleMarginStyle":"default"}],"heading":[],"component":"singleColumnLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false}],"headingPreamble":[],"backgroundMobile":[{"_uid":"f07a9f7e-6d86-4928-aa1e-fc6a03612ba5","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"aa10d5ff-baf1-4706-a8d3-d883316cd1e4","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"heroHeightSettingMobile":"50vh","heroHeightSettingDesktop":"50vh"},"group_id":"10166a78-1f7a-4acc-8b7c-b5e3931adb6a","position":-50,"tag_list":[],"full_slug":"en/pages/sustainability/","meta_data":null,"parent_id":42969527,"alternates":[{"id":42969472,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":87203397372618,"name":"Bærekraft","slug":"sustainability","full_slug":"no/pages/sustainability/","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/"},{"id":108729541,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":108726698,"name":"Développement durable","slug":"sustainability","full_slug":"fr/pages/sustainability/","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/"},{"id":42969696,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":247836320,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":77994810,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"}],"created_at":"2021-03-24T09:14:07.368Z","release_id":null,"updated_at":"2026-06-29T11:19:23.761Z","is_startpage":true,"published_at":"2026-06-29T11:19:23.746Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-01-08T08:28:47.000Z","url":"/sustainability/"},"content":{"seo":[{"_uid":"ad7417cc-8f34-451b-ac6f-a75240be8e8b","meta":{"_uid":"36e04afc-7014-49cb-8ef5-6a8a2fe220c5","title":"Our Products - Sustainability","plugin":"seo_metatags","og_image":"","og_title":"","description":"Sustainability starts at the drawing board & our collections should last far beyond temporary trends. Björn Borg's products are made for a marathon, not a sprint.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Sustainability","_uid":"2a5a8049-a30f-4dea-b1c0-0a0b9dd9bbd7","component":"tag"}],"_uid":"1526770f-70f5-40db-afab-9a2f7a6520ed","title":"Designing products made to last ","content":[{"_uid":"7705cabc-fa10-4e60-8d6a-ed23f5778b59","items":[{"_uid":"df8e536f-9e65-469c-9b4d-6b69742ff45f","preamble":{"_uid":"8d1164b5-bc89-4118-9365-6669a40254e2","type":"doc","content":[{"_uid":"2e6771c8-43ad-4468-9a08-bfafaf6728ef","type":"paragraph","content":[{"_uid":"afe43357-ab65-44e7-831c-b034bee32917","text":"Nulla porttitor accumsan tincidunt. Cras ultricies ligula sed magna dictum porta. Sed porttitor lectus nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula.","type":"text"}]}]},"component":"preamble"}],"heading":[{"_uid":"596ebd7a-6ca4-4ca0-9aa3-37343c05eac3","text":"Sustainably Sourced Materials","type":"default","styling":"default","component":"heading"}],"component":"textModule","contentLayout":"one-column"},{"tag":[],"_uid":"173ed75d-9dec-4986-ba92-c788ea34b792","links":[],"caption":[],"heading":[{"_uid":"50e5ceea-f1b4-495c-8e2b-00337f461ca1","text":"Organic Cotton","type":"default","styling":"default","component":"heading"}],"component":"flexibleModule","paragraph":[{"_uid":"30332827-2d61-4a2f-8f47-ea67357d6408","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Sed porttitor lectus nibh. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"366a271f-e297-4a15-812d-23392f8f9d66","size":"cover","image":{"id":1948735,"alt":null,"name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1075x1613/547cdd8121/bb_aw21_sportswear_04_1269_05_0165.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"67922f4c-425f-457a-ac89-392a11e0c80d","size":"cover","image":{"id":1948735,"alt":null,"name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1075x1613/547cdd8121/bb_aw21_sportswear_04_1269_05_0165.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"contentVerticalAlignment":"top","contentHorizontalAlignment":"left"},{"_uid":"76645e69-26ed-4c37-93d3-7fdaab867316","items":[{"_uid":"4c568068-d929-41ac-aa76-0de78bf36630","preamble":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Nulla porttitor accumsan tincidunt. Cras ultricies ligula sed magna dictum porta. Sed porttitor lectus nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula.","type":"text"}]}]},"component":"preamble"}],"heading":[{"_uid":"6e05dfe1-e59f-4d17-ba14-82293e9da971","text":"Sustainably Sourced Materials","type":"default","styling":"default","component":"heading"}],"component":"textModule","contentLayout":"one-column"},{"_uid":"581af40a-99a6-4ae1-8065-0cdf1dca2267","items":[{"_uid":"ac5bcf85-ff9a-4cf5-82c4-377d2ae58824","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Tencel™ is made from pulp of cellulose from sustainable tree farms. The material is very economical in its use of energy and natural resources, is fully biodegradable, and contributes to less chemicals in nature.","type":"text"}]}]},"heading":"Tencel","component":"textCard","backgroundMobile":[{"_uid":"48a1c313-87f2-492b-9f98-922aa9bbf475","size":"cover","image":{"id":1948742,"alt":null,"name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"a33cf28c-6d44-4ee8-8898-49cc704c2173","size":"cover","image":{"id":1948742,"alt":null,"name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]},{"_uid":"2cf93e4a-1b31-4574-9189-d57fe4dd285c","text":{"_uid":"efdc4c98-dfa8-4efb-88c8-7093c4bd87ca","type":"doc","content":[{"_uid":"2931829b-aed1-457d-b2d0-a13329207622","type":"paragraph","content":[{"_uid":"0ec5e843-a0f3-4c3d-ac6e-a0efc7f34b20","text":"Tencel™ is made from pulp of cellulose from sustainable tree farms. The material is very economical in its use of energy and natural resources, is fully biodegradable, and contributes to less chemicals in nature.","type":"text"}]}]},"heading":"Tencel","component":"textCard","backgroundMobile":[{"_uid":"f1392c8c-fa01-409b-8b49-da50338d0288","size":"cover","image":{"id":1948742,"alt":null,"_uid":"23b4297c-5444-4d5f-a39e-f1f935908f5b","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"30a2cc40-5494-4867-94fb-4cafcc58a29f","size":"cover","image":{"id":1948742,"alt":null,"_uid":"335eef6b-1563-43e5-8249-727f643789e9","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}],"component":"textCardsModule","contentLayout":"4:3"},{"_uid":"018205f0-3581-4cb4-978d-56e35824f2bb","items":[{"_uid":"782ad8e7-d08e-4aa3-a789-347eacc54dbe","text":{"_uid":"0297c4f2-0c74-44b8-a6b5-5061a9e8984d","type":"doc","content":[{"_uid":"e3e129a4-2c5b-4988-8604-f6b7e567d214","type":"paragraph","content":[{"_uid":"633694b3-cc0d-415d-95e4-223c11a89b03","text":"Tencel™ is made from pulp of cellulose from sustainable tree farms. The material is very economical in its use of energy and natural resources, is fully biodegradable, and contributes to less chemicals in nature.","type":"text"}]}]},"heading":"Solution Dyee","component":"textCard","backgroundMobile":[{"_uid":"ea0b3aca-51b7-4a08-92db-6c4e078d93bf","size":"cover","image":{"id":1948742,"alt":null,"_uid":"65800666-4c47-4c93-80a2-6296d0f3346f","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"0a648e8e-a1b2-4385-95ae-9840a8976cbb","size":"cover","image":{"id":1948742,"alt":null,"_uid":"03630dbb-7ba7-4ebc-b240-c6e6ccaf3244","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]},{"_uid":"40c2d750-e09b-44b3-996f-f2d8ddbec2c3","text":{"_uid":"f7c1163a-dcc0-40a1-98bb-03b535afa2df","type":"doc","content":[{"_uid":"939e3c73-2e58-4528-a34b-b3ca4cda3c5c","type":"paragraph","content":[{"_uid":"900f0bcc-b847-4e9d-988b-a32e7bcfb5de","text":"Tencel™ is made from pulp of cellulose from sustainable tree farms. The material is very economical in its use of energy and natural resources, is fully biodegradable, and contributes to less chemicals in nature.","type":"text"}]}]},"heading":"S. Café","component":"textCard","backgroundMobile":[{"_uid":"76d9848e-edbe-487f-94d8-2ae8a44e5ddf","size":"cover","image":{"id":1948742,"alt":null,"_uid":"175fbf1e-7953-4329-805f-8a45111a441f","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"e6104e06-a046-4a5b-bfd4-b1e4122a17cc","size":"cover","image":{"id":1948742,"alt":null,"_uid":"1bf35af5-6e8b-4e28-8058-0ccd1beedf5d","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1054x1580/ec10963044/bb_aw21_sportswear_07_1821_07_0099_07_0099.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}],"component":"textCardsModule","contentLayout":"4:3"},{"tag":[],"_uid":"a956e7be-986d-4037-8015-ba16eb36d2f7","links":[],"caption":[],"heading":[{"_uid":"9794c555-7aea-4a8c-969c-9c7c8532b31a","text":"Organic Hemp","type":"default","styling":"default","component":"heading"}],"component":"flexibleModule","paragraph":[{"_uid":"2d3ae88e-ce72-4b63-83b3-84cdfda98b75","text":{"_uid":"93a9b9f0-f52f-4caf-81fc-f1d56f56d792","type":"doc","content":[{"_uid":"08090909-f838-4508-b3cf-1e1dc41f3dc4","type":"paragraph","content":[{"_uid":"8bcba2de-fb14-4413-b84d-0eac56eb1faf","text":"Sed porttitor lectus nibh. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"2d423c68-f6b6-45f0-ad9c-5214f897e957","size":"cover","image":{"id":1948735,"alt":null,"_uid":"8b6d5e35-929e-4c8a-8f7d-3748f2ece1b0","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1075x1613/547cdd8121/bb_aw21_sportswear_04_1269_05_0165.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"f728d0a3-8839-4b47-9cbd-5822dbb3fdd9","size":"cover","image":{"id":1948735,"alt":null,"_uid":"bf232add-c09f-4e1d-a13c-3563b88e4571","name":"","focus":null,"title":null,"filename":"https://a.storyblok.com/f/92525/1075x1613/547cdd8121/bb_aw21_sportswear_04_1269_05_0165.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"contentVerticalAlignment":"top","contentHorizontalAlignment":"left"}],"priority":"100","scrollTo":[],"component":"sustainabilityPage","entryText":"Our products are always developed with sustainability in mind. We are constantly making sure that we are up to speed with the latest sustainable materials and production techniques.","textColor":"white","pageContent":[{"_uid":"4473c8d2-ecf5-4cca-8b08-839a7117d683","buttons":[],"heading":[{"_uid":"20e7f112-e4c1-4c75-8c2d-f57a81a60719","text":"Designed to move . Made with responsability in mind","type":"default","component":"heading"}],"component":"textQuoteModule","paragraph":[{"_uid":"9cc19e7b-ea81-4f96-b1e8-eccce8ac98f7","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"We believe  great products start with great responsabilty. From the materail we choose to the way the're made and designed to last. We 're commited to reduced our impact - every step of the way ","type":"text"},{"type":"hard_break"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Sustainability starts at the drawing table and a long-term commitment to making our collections last far beyond hype cycles or temporary trends. Björn Borg products are made for a marathon, not for sprints.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"text":"We choose materials and processes with a lower footprint. By constructing and designing with long-lasting quality and expression, we limit a product's footprint per use. We always think about durability, repairability, recyclability, versatility and timeless design.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"text":"Our design and product development guidelines have been aligned with our sustainability goals for years, leaving no room for purchasing non-sustainable, conventional materials.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"text":"An important key, probably the most important, to keeping global warming at bay is less consumption. Did you know that a large part of all clothing ends up in landfill? Therefore, one of our greatest tools is high quality. We can all consume less, and part of the equation is that we need access to high-quality products. Products that last.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"center"},"content":[{"text":"Invest in garments that can be used for a long time, that last well, are of high quality and durable materials that can withstand frequent washing.","type":"text"}]}]},"component":"paragraph"}],"moduleMarginStyle":"default"},{"_uid":"45d21c1f-178c-49f2-99f0-527c49bfcc37","columns":[{"tag":[{"tag":"Design","_uid":"3f0bc8c2-d54a-4e92-9a8e-f85d06d03dfd","component":"tag"}],"_uid":"7cf3408f-752f-4a7c-8577-b1f887c209fe","links":[{"_uid":"6237a7d7-b83c-4965-8361-ca16c38bdc52","link":{"id":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","url":"/sustainability/sustainable-materials/","story":{"id":42969601,"url":"en/pages/sustainability/sustainable-materials","name":"More sustainably sourced materials","slug":"sustainable-materials","uuid":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","full_slug":"en/pages/sustainability/sustainable-materials"},"linktype":"story","fieldtype":"multilink","cached_url":"en/pages/sustainability/sustainable-materials"},"label":"EXPLORE MATERIALS ","theme":"outlined","component":"wrapperLinkWithButton"}],"heading":[{"_uid":"f9975e06-e040-427c-b1b7-4a8cd024e150","text":"Made to last longer ","type":"h1","component":"heading"}],"anchorTag":[],"component":"ctaModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"084edf8f-ac94-4eae-ba7e-a8b3887d71ad","image":{"id":190237124163005,"alt":"Man wearing light grey boxer briefs standing against a paneled wall","name":"","focus":"","title":"","source":"Autumn Winter 26","filename":"https://imgs.bjornborg.com/images/5464x8192/5a276d6a9b/light-grey-boxer-briefs-with-logo-waistband.jpg","copyright":"© Björn Borg","fieldtype":"asset","meta_data":{"alt":"Man wearing light grey boxer briefs standing against a paneled wall","title":"","source":"Autumn Winter 26","copyright":"© Björn Borg"},"is_external_url":false},"component":"backgroundImage"}],"contentAlignment":"center-center","textColorDesktop":"white","backgroundDesktop":[],"moduleMarginStyle":"default"},{"tag":[{"tag":"Materials ","_uid":"883aa374-6dc8-4c08-838a-9d1282fc5063","component":"tag"}],"_uid":"e57ff786-6711-45db-bd03-895f79254d6c","links":[{"_uid":"1221b53d-834d-4af9-8af1-38d18705af31","buttons":[{"_uid":"337212fd-51f7-4d99-b02a-be832d684337","link":{"id":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","url":"/sustainability/sustainable-materials/","story":{"id":42969601,"url":"en/pages/sustainability/sustainable-materials","name":"More sustainably sourced materials","slug":"sustainable-materials","uuid":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","full_slug":"en/pages/sustainability/sustainable-materials"},"linktype":"story","fieldtype":"multilink","cached_url":"en/pages/sustainability/sustainable-materials"},"label":"Explore materials ","theme":"outlined","follow":"follow","component":"linkButton"}],"component":"buttons"}],"heading":[{"_uid":"c84d061a-764d-4ce0-9d5d-8e3d125e0d0c","text":"A more sustainable material choice ","type":"h1","component":"heading"}],"anchorTag":[],"component":"ctaModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"edc93910-84a7-4956-b601-cdf4b5b536b4","image":{"id":2194434,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/3549x2661/33998826f4/m_stilleben_28_042.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"component":"backgroundImage"}],"contentAlignment":"center-center","textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default"},{"tag":[{"tag":"Production ","_uid":"047b4cc3-9183-4cad-8b2d-193ff1bcc606","component":"tag"}],"_uid":"c47571eb-ce56-4c82-9e96-1e30d61dab04","links":[{"_uid":"c0acab4d-94ca-4df4-8d23-2ff12c6527df","link":{"id":"38840a62-ca0a-4264-a502-dc757a7041d9","url":"/sustainability/production-human-rights/","story":{"id":42969599,"url":"en/pages/sustainability/production-human-rights","name":"Production & Human Rights","slug":"production-human-rights","uuid":"38840a62-ca0a-4264-a502-dc757a7041d9","full_slug":"en/pages/sustainability/production-human-rights"},"linktype":"story","fieldtype":"multilink","cached_url":"en/pages/sustainability/production-human-rights"},"component":"wrapperLink"}],"heading":[{"_uid":"d696a8b6-e4db-4ccf-bebe-4dbd1d165de9","text":"A more responsible production process ","type":"h1","component":"heading"}],"anchorTag":[],"component":"ctaModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"1baa653a-4f7d-4757-83fe-5f8aeefcafce","image":{"id":191635584608103,"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","name":"","focus":"","title":"","source":"Sustainability","filename":"https://imgs.bjornborg.com/images/1536x1024/f1c2c04bd1/responsible-production.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","title":"","source":"Sustainability","copyright":""},"is_external_url":false},"overlay":"","position":"100% 50%","component":"backgroundImage"}],"contentAlignment":"center-center","textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default"}],"heading":[],"component":"threeColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false},{"_uid":"428723cb-1c9d-4058-add8-f416e8267a77","buttons":[],"heading":[{"_uid":"98632b97-6912-4be1-ac66-06580331d14d","text":"The longer you wear it, the better","type":"default","component":"heading"}],"component":"textQuoteModule","paragraph":[{"_uid":"6242c3d6-e6dd-4793-bdd6-f06f6d7461d1","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"You can also help by washing some of your clothes less often, filling up your washing machine and hanging your clothes to dry instead of always tumbling in the machine. Sportswear and sports underwear, for example, should not be tumble-dried at all.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Underwear and workout clothes are also washed often, and in many cases also at higher temperatures than they should. Here you can check out our ","type":"text"},{"text":"laundry tips for more environmentally friendly laundry","type":"text","marks":[{"type":"link","attrs":{"href":"/en/pages/sustainability/how-to-wash","uuid":"803b07ce-914d-498c-8ec7-d0d09ff06fe9","anchor":null,"target":"_self","linktype":"story"}}]},{"text":". We also give you tips on how to get rid of bad smells and stains on your clothes.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"We make detailed quality controls to assure that the products we offer have the longest possible life span. We check for pilling, bleeding, do wash and wear tests. A product from each season is checked several times for chemicals inline and in third-party labs to make sure that it’s safe for both people and the nature. ","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"You can find detailed information about our choice of ","type":"text"},{"text":"more sustainably sourced materials and processes here","type":"text","marks":[{"type":"link","attrs":{"href":"/en/pages/sustainability/sustainable-materials","uuid":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","anchor":null,"target":"_self","linktype":"story"}}]},{"text":".","type":"text"}]}]},"component":"paragraph"}],"moduleMarginStyle":"s"},{"_uid":"1b70ce53-f233-45ee-ae96-c3795e8eff78","buttons":[],"heading":[{"_uid":"dd9e139b-edc6-444c-a2a8-261d59b21d0d","text":"Sustainable materials & technology","type":"default","component":"heading"}],"component":"textQuoteModule","paragraph":[{"_uid":"d393aef5-9d89-4ee3-97f2-2fecc2ed79cd","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"We continue explore and invest in better solutions. Here are some the ways we are making a difference","type":"text"}]}]},"component":"paragraph"}],"moduleMarginStyle":"s"},{"_uid":"7424b886-e9a7-4d95-a54f-48c24d0a7ac0","columns":[{"tag":[{"tag":"Our products ","_uid":"7143f59d-e3c8-410d-88d5-785ae45d69f5","component":"tag"}],"_uid":"fc6f84ec-e17e-4622-a9b8-13dec708dc45","links":[],"caption":[],"heading":[{"_uid":"a37adf21-c8f0-48f8-9549-485ec34ddd2a","text":"A more sustainably sourced material","type":"default","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"dd220df9-8cff-4f4a-b270-0687177e3d61","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"When you see this symbol, at least 70% of the material for the product is more sustainably sourced. We consider a material more sustainably sourced when it is made from renewable sources and/or a sustainable process and is grown and produced with methods that have a less negative impact on the Earth compared with conventional alternatives.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"type":"hard_break"},{"text":"A large part of the materials in our clothing items are recycled. We use recycled polyester and recycled polyamide here. When it comes to cotton, we use both organic cotton and cotton that supports Better Cotton. We also work constantly to find and use methods and processes that have a smaller impact on the environment and the planet.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Here you can find detailed information about the ","type":"text"},{"text":"materials that we classify as more sustainably sourced","type":"text","marks":[{"type":"link","attrs":{"href":"/en/pages/sustainability/sustainable-materials","uuid":"0b7e0ed3-fe6b-445a-91b8-5f233e24cb85","anchor":null,"target":"_self","linktype":"story"}}]},{"text":".","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"d72d186d-15e8-4970-8267-51b0300057b2","color":"sand","component":"backgroundColor","colorOverride":{"_uid":"bf9bdd38-b1d6-45a7-9a38-d9a72736575f","color":"#dbdbdb","plugin":"native-color-picker"},"overrideColor":true}],"textColorDesktop":"black","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"de25a7a0-1971-4cb4-b241-a224998dad63","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"9f4a6ec2-ebb4-47c2-97be-46bb835983e6","size":"contain","image":{"id":191636560508811,"alt":"A simplified leaf icon surrounded by a circular arrow, symbolizing sustainability or eco-friendly practices, in green on a transparent background.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/500x480/afb5eef608/sustainabilty-icon_1.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"A simplified leaf icon surrounded by a circular arrow, symbolizing sustainability or eco-friendly practices, in green on a transparent background.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"","position":"","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"heading":[],"component":"twoColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false},{"_uid":"7e8be249-7fe1-4010-a6fb-0f6aef2dbbdb","columns":[{"tag":[],"_uid":"3fc52d26-f0b8-44a9-8f97-ee5ca903a584","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"940e554b-ebe4-4f18-820b-7eac7dd729bf","size":"contain","image":{"id":191637093214113,"alt":"Line drawing of a hand holding a teardrop shape, symbolizing care or conservation, in dark green on a white background.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/500x490/23604a888f/sustainabilty-icon_2.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Line drawing of a hand holding a teardrop shape, symbolizing care or conservation, in dark green on a white background.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"","position":"","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[{"tag":"Our products ","_uid":"9fa189f6-37e3-4738-b21c-fe7b4f8cc4db","component":"tag"}],"_uid":"a025d08c-9c89-4ee1-a32a-6f85985f5e41","links":[],"caption":[],"heading":[{"_uid":"8daddded-9398-4bef-bbb5-a80056363cf5","text":"A more sustainable technology","type":"default","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"7af2139b-beab-4e99-817f-94ae26ed8164","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"A product marked with this symbol indicates that 100% of the shell fabric (in the surface) is printed and/or dyed with methods that use significantly less water and/ or chemicals compared to conventional alternatives. It can be through a special technology, or simply through not dyeing the product.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Our products must be safe to produce and safe to wear. Good chemical management is key to ensure the safe handling of our clothing for people and the earth. We follow the European Union’s chemical regulations ","type":"text"},{"text":"REACH","type":"text","marks":[{"type":"bold"}]},{"text":" and enforce a ban for so-called Substances of Very High Concern, a type of grey-zone list over substances that are permitted by law but suspected of being harmful.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"70a2c750-ff8f-4790-90a9-20692057dd2d","color":"sand","component":"backgroundColor","colorOverride":{"_uid":"7ee7a2ec-b714-4d55-a052-626cf279b42b","color":"#dbdbdb","plugin":"native-color-picker"},"overrideColor":true}],"textColorDesktop":"black","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"heading":[],"component":"twoColumnsLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false}],"relatedPosts":["1d47aadf-a4f9-411b-af36-cf24375c7075","803b07ce-914d-498c-8ec7-d0d09ff06fe9","0b02bf03-fd24-42a9-8b77-04d719cb0877","38840a62-ca0a-4264-a502-dc757a7041d9"],"mediaVertical":[{"_uid":"f431f546-ac3f-4bbd-a985-5c6de1320efc","size":"cover","image":{"id":15107862,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2500x3333/5dcc92fa01/hs24_uw_03_1212.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"513c44ac-73a9-420c-b457-3c0acc4ea458","size":"cover","image":{"id":21363055,"alt":"Couple in Björn Borg underwear lounging on a boat.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/8192x5464/da0f14f9e3/hs25_uw_01_573.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Couple in Björn Borg underwear lounging on a boat.","title":"","source":"","copyright":""},"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"backgroundMobile":[{"_uid":"d0e571dd-66c8-4bbb-831b-66d405aedc80","size":"cover","image":{"id":15107862,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2500x3333/5dcc92fa01/hs24_uw_03_1212.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[{"_uid":"49ab997a-111a-4bc5-87b0-e5d0e5ce17ec","size":"contain","image":{"id":21363055,"alt":"Couple in Björn Borg underwear lounging on a boat.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/8192x5464/da0f14f9e3/hs25_uw_01_573.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Couple in Björn Borg underwear lounging on a boat.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"","position":"50% 50%","component":"backgroundImage"}]},"group_id":"2d9d0b32-2b55-45b2-a6fd-bfb2f94b8e40","position":20,"tag_list":[],"full_slug":"en/pages/sustainability/our-products","meta_data":null,"parent_id":42969527,"alternates":[{"id":42969702,"name":"Onze producten","slug":"onze-producten","full_slug":"nl/pages/duurzaamheid/onze-producten","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/onze-producten/"},{"id":77994816,"name":"Unsere produkte","slug":"our-products","full_slug":"de/pages/sustainability/our-products","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/our-products/"},{"id":247836326,"name":"Nuestros productos","slug":"our-products","full_slug":"es/pages/sustainability/our-products","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/our-products/"},{"id":42969473,"name":"Våra produkter","slug":"vara-produkter","full_slug":"sv/pages/hallbarhet/vara-produkter","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/vara-produkter/"},{"id":108729547,"name":"Vores produkter","slug":"our-products","full_slug":"dk/pages/sustainability/our-products","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/our-products/"},{"id":87203412277971,"name":"Våre produkter","slug":"our-products","full_slug":"no/pages/sustainability/our-products","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/our-products/"},{"id":108726704,"name":"Nos produits","slug":"our-products","full_slug":"fr/pages/sustainability/our-products","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/our-products/"}],"created_at":"2021-03-24T09:14:07.368Z","release_id":null,"updated_at":"2026-06-29T12:34:52.561Z","breadcrumbs":[{"id":42969596,"lang":"default","name":"Sustainability","path":null,"slug":"sustainability","uuid":"0737b2c6-ac05-4d04-8a4e-e8c988e5bdd1","content":{"seo":[{"_uid":"e4ee1cae-405b-4c95-a240-8a3a154932e7","meta":{"_uid":"71a7c42b-1846-42bf-9659-84b684ffead3","title":"Sustainability - Sustainability work at Björn Borg","plugin":"seo_metatags","og_image":"","og_title":"","description":"Read about our sustainability work & goals on everything from materials to working methods. One goal is following the 1.5-degree path & halve our emissions by 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Tag","_uid":"eb31d1a1-42c4-454b-b95f-f34e39764f0a","component":"tag"}],"_uid":"04f2d020-bc62-45b5-98c1-b796519eae46","content":[],"heading":[{"_uid":"ebf3ad4c-d8e4-4a41-8bc2-d35d7f5e200c","text":"Hållbarhet","type":"h2","styling":"default","component":"heading"}],"preamble":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null}}]},"scrollTo":[],"component":"sustainabilityArchive","textColor":"white","heroContent":[{"_uid":"431037e3-a62f-4542-92a7-3ed029c7ccf2","columns":[{"tag":[{"tag":"Sustainability","_uid":"a9ac5fa9-f1f5-44bc-9de6-a50aacd8438d","component":"tag"}],"_uid":"3a089c16-7236-4904-b03d-59487fac96ce","links":[],"heading":[{"_uid":"a0a2daa8-7933-4cb1-9b0a-329476c010e5","text":"Better products. Lower impact.","type":"h1","component":"heading"}],"anchorTag":[],"component":"ctaModule","paragraph":[{"_uid":"8b5f4cbc-60fd-49d3-9d68-5ad8ee2de1a0","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"At Björn Borg, we're committed to reducing our environmental footprint through better materials, responsible production and products designed to last. By improving how we design, produce and transport our products, we're continuously working to reduce emissions and use resources more responsibly.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"cd812a4c-ea44-4db9-bc71-5b20a55997b1","image":{"id":191643562211664,"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/1365x2048/3cd4fb1d2e/ss26_plate_flatlay_14-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Boat leaving a wake as it navigates calm ocean waters under a cloudy sky, with distant islands and mountains on the horizon.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"bottom-top","position":"50% 0%","component":"backgroundImage"}],"contentAlignment":"left-bottom","textColorDesktop":"white","backgroundDesktop":[{"_uid":"830dcbb1-19ce-4873-a7fa-831f59f02f28","size":"cover","image":{"id":191643562133839,"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2048x1365/a6b86dd6d8/ss26_plate_flatlay_13-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"A small boat leaves a wake as it glides across a vast, calm ocean under a cloudy sky.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"none","position":"100% 100%","component":"backgroundImage"}],"moduleMarginStyle":"default"}],"heading":[],"component":"singleColumnLayout","headerLink":[],"moduleMarginStyle":"default","switchToFullWidth":false}],"headingPreamble":[],"backgroundMobile":[{"_uid":"f07a9f7e-6d86-4928-aa1e-fc6a03612ba5","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"aa10d5ff-baf1-4706-a8d3-d883316cd1e4","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"heroHeightSettingMobile":"50vh","heroHeightSettingDesktop":"50vh"},"group_id":"10166a78-1f7a-4acc-8b7c-b5e3931adb6a","position":-50,"tag_list":[],"full_slug":"en/pages/sustainability/","meta_data":null,"parent_id":42969527,"alternates":[{"id":42969472,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":87203397372618,"name":"Bærekraft","slug":"sustainability","full_slug":"no/pages/sustainability/","is_folder":false,"parent_id":87203225750114,"published":true,"url":"no/pages/sustainability/"},{"id":108729541,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":108726698,"name":"Développement durable","slug":"sustainability","full_slug":"fr/pages/sustainability/","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/"},{"id":42969696,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":247836320,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":77994810,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"}],"created_at":"2021-03-24T09:14:07.368Z","release_id":null,"updated_at":"2026-06-29T11:19:23.761Z","is_startpage":true,"published_at":"2026-06-29T11:19:23.746Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-01-08T08:28:47.000Z","url":"/sustainability/"}],"is_startpage":false,"published_at":"2026-06-29T12:34:52.539Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-03-01T14:23:07.818Z","hrefs":[{"app":"109514_en","app_id":2,"alias_id":2,"locale":"en_GB","uri":"https://www.bjornborg.com/en/sustainability/our-products/","href_lang":"x-default"},{"app":"109514_en","app_id":2,"alias_id":5,"locale":"en_GB","uri":"https://www.bjornborg.com/uk/sustainability/our-products/","href_lang":"en-gb"},{"app":"109514_en","app_id":2,"alias_id":6,"locale":"en_GB","uri":"https://www.bjornborg.com/us/sustainability/our-products/","href_lang":"en-us"},{"app":"109514_en","app_id":2,"alias_id":8,"locale":"en_GB","uri":"https://www.bjornborg.com/can_en/sustainability/our-products/","href_lang":"en-ca"},{"app":"109514_en","app_id":2,"alias_id":9,"locale":"en_GB","uri":"https://www.bjornborg.com/au/sustainability/our-products/","href_lang":"en-au"},{"app":"109514_en","app_id":2,"alias_id":12,"locale":"en_GB","uri":"https://www.bjornborg.com/fi/sustainability/our-products/","href_lang":"en-fi"},{"app":"109514_nl","app_id":3,"alias_id":3,"locale":"nl_NL","uri":"https://www.bjornborg.com/nl/duurzaamheid/onze-producten/","href_lang":"nl-nl"},{"app":"109514_nl","app_id":3,"alias_id":4,"locale":"nl_NL","uri":"https://www.bjornborg.com/be/duurzaamheid/onze-producten/","href_lang":"nl-be"},{"app":"109514_de","app_id":4,"alias_id":15,"locale":"de_DE","uri":"https://www.bjornborg.com/at/sustainability/our-products/","href_lang":"de-at"},{"app":"109514_de","app_id":4,"alias_id":16,"locale":"de_DE","uri":"https://www.bjornborg.com/de/sustainability/our-products/","href_lang":"de-de"},{"app":"109514_es","app_id":7,"alias_id":24,"locale":"es_ES","uri":"https://www.bjornborg.com/es/sustainability/our-products/","href_lang":"es-es"},{"app":"109514_sv","app_id":1,"alias_id":1,"locale":"sv_SE","uri":"https://www.bjornborg.com/se/hallbarhet/vara-produkter/","href_lang":"sv-se"},{"app":"109514_dk","app_id":6,"alias_id":11,"locale":"da_DK","uri":"https://www.bjornborg.com/dk/sustainability/our-products/","href_lang":"da-dk"},{"app":"109514_no","app_id":8,"alias_id":10,"locale":"no_NO","uri":"https://www.bjornborg.com/no/sustainability/our-products/","href_lang":"no-no"},{"app":"109514_fr","app_id":5,"alias_id":14,"locale":"fr_FR","uri":"https://www.bjornborg.com/fr/sustainability/our-products/","href_lang":"fr-fr"},{"app":"109514_fr","app_id":5,"alias_id":21,"locale":"fr_FR","uri":"https://www.bjornborg.com/be-fr/sustainability/our-products/","href_lang":"fr-be"}],"url":"/sustainability/our-products/","relationships":{"related":[{"id":42969600,"uuid":"1d47aadf-a4f9-411b-af36-cf24375c7075","title":"Reducing emissions across our value chain ","path":"/sustainability/enviroment/","slug":"enviroment","entryText":"As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change through taking action to decrease our carbon footprint.","mediaVertical":[{"_uid":"092df42c-6d25-46bf-a7da-65c6096dcc61","size":"cover","image":{"id":191646335498747,"alt":"Blue and white striped umbrellas and two lounge chairs on a rocky platform by a calm sea under a cloudy sky.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2048x1365/02d0e701eb/ss26_plate_flatlay_03-2.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Blue and white striped umbrellas and two lounge chairs on a rocky platform by a calm sea under a cloudy sky.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"top-bottom","position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"c515ff6c-8953-4aa8-b8d1-47060567a3dd","size":"cover","image":{"id":192671525986974,"alt":"Three blue and white striped umbrellas on a rocky platform by the sea, with two white lounge chairs underneath on a cloudy day.","name":"","focus":"","title":"","source":"Sustainability","filename":"https://imgs.bjornborg.com/images/1234x1365/efc839aa82/ss26_plate_flatlay.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Three blue and white striped umbrellas on a rocky platform by the sea, with two white lounge chairs underneath on a cloudy day.","title":"","source":"Sustainability","copyright":""},"is_external_url":false},"overlay":"top-bottom","position":"50% 50%","component":"backgroundImage"}]},{"id":42969597,"uuid":"803b07ce-914d-498c-8ec7-d0d09ff06fe9","title":"Laundry guide - Wash sportswear & underwear","path":"/sustainability/how-to-wash/","slug":"how-to-wash","entryText":"Doing laundry uses a lot of energy and produces tons of greenhouse gases every year. The higher the temperature, the more by-products are released into the earth's atmosphere. ","mediaVertical":[{"_uid":"95ba820a-45de-4224-903d-a60184ac6842","size":"cover","image":{"id":182805301908833,"alt":"Four colorful swim trunks hang on a line, featuring red stripes, yellow, blue floral, and a vibrant pattern.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/2500x3333/1ec42b336a/swimwear_banner.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Four colorful swim trunks hang on a line, featuring red stripes, yellow, blue floral, and a vibrant pattern.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"f6ab0866-877b-4f97-b936-0ef1f5009072","size":"cover","image":{"id":180307898562870,"alt":"Five colorful swim trunks hanging on a clothesline with the sea in the background.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/4000x2250/78f9a93884/swim_hero_desktop.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"Five colorful swim trunks hanging on a clothesline with the sea in the background.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"top-bottom-light","position":"50% 50%","component":"backgroundImage"}]},{"id":42969599,"uuid":"38840a62-ca0a-4264-a502-dc757a7041d9","title":"Production & Human Rights","path":"/sustainability/production-human-rights/","slug":"production-human-rights","entryText":"Björn Borg has been a member of Amfori for many years and applies the Amfori BSCI Code of Conduct. This means that the factories that produce our garments are contracted to follow certain regulations regarding human rights, security and working conditions","mediaVertical":[{"_uid":"ef894d7f-6573-4dc4-b76a-0b8412f771dc","size":"cover","image":{"id":192641539592699,"alt":"Hands sewing a label onto a white garment using a Juki sewing machine, featuring the Björn Borg logo.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/947x1024/04578997ca/responsible-production_mobile.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Hands sewing a label onto a white garment using a Juki sewing machine, featuring the Björn Borg logo.","title":"","source":"","copyright":""},"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"6d623f02-e82c-407f-92bb-b0254426f0a1","size":"cover","image":{"id":191635584608103,"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","name":"","focus":"","title":"","source":"Sustainability","filename":"https://imgs.bjornborg.com/images/1536x1024/f1c2c04bd1/responsible-production.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Close-up of a white Björn Borg garment being sewn on an industrial sewing machine in a garment factory.","title":"","source":"Sustainability","copyright":""},"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}]},{"id":42969598,"uuid":"0b02bf03-fd24-42a9-8b77-04d719cb0877","title":"Our stores & packaging ","path":"/sustainability/our-stores-packaging/","slug":"our-stores-packaging","entryText":"All Björn Borg store interiors and store displays are made from recyclable materials, and so are our bags hangers and store signs.","mediaVertical":[{"_uid":"caaeebb9-1d51-4771-9da1-206ca90ee4d6","size":"cover","image":{"id":192692180903995,"alt":"Red Björn Borg shopping bags, underwear packaging with product images, and a white bag with a branded tag on a beige surface.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/648x486/79cf0c38d9/packaging_stores.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Red Björn Borg shopping bags, underwear packaging with product images, and a white bag with a branded tag on a beige surface.","title":"","source":"","copyright":""},"is_external_url":false},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"223937cc-10d1-4b98-aefd-f0b1d9e331ce","size":"cover","image":{"id":192692180903995,"alt":"Red Björn Borg shopping bags, underwear packaging with product images, and a white bag with a branded tag on a beige surface.","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/648x486/79cf0c38d9/packaging_stores.png","copyright":"","fieldtype":"asset","meta_data":{"alt":"Red Björn Borg shopping bags, underwear packaging with product images, and a white bag with a branded tag on a beige surface.","title":"","source":"","copyright":""},"is_external_url":false},"overlay":"cover","position":"50% 50%","component":"backgroundImage"}]}]}},"layout":"default"}}},
    "staticQueryHashes": ["1123045510","1287566138","1515843153","1714390797","183956910","1862140580","1863476983","2005789822","2179513204","2575635117","2617153152","2796700426","284598655","2907456939","294412602","3039756519","3053504023","3692004060","3720848012","372410523","3869136190","441359463","932486518","983759613"]}