{
    "componentChunkName": "component---src-templates-post-page-tsx",
    "path": "/stories/sustainability/high-iq-lasting-color-eco/",
    "result": {"pageContext":{"page":{"external_id":"301350961","slug":"/stories/sustainability/high-iq-lasting-color-eco/","type":"postPage","data":{"id":301350961,"lang":"default","name":"High IQ® Lasting Color ECO ","path":null,"slug":"high-iq-lasting-color-eco","uuid":"725d07b6-228c-431a-a704-8b12a9689125","parent":null,"content":{"seo":[{"_uid":"44527deb-1c67-4db3-a11b-ec2122558141","meta":{"_uid":"d3b6ee11-c9f0-4e5b-8def-0bdacea0f5be","title":"High IQ ® Lasting Color ECO Dyeing Technology ","plugin":"seo_metatags","og_image":"","og_title":"","description":"Björn Borg gebruikt met trots de verftechnologie High IQ ® Lasting Color ECO. Lees meer over het prijswinnende verfassortiment AVITERA® SE. ","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"_uid":"c803e5b0-80ee-4930-8120-27ff8ea97b78","title":"High IQ® intelligent effects","preamble":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Het High IQ® prestatiegarantieprogramma van Archroma levert het meest innovatieve assortiment milieuvriendelijke, slimme textieleffecten dat er momenteel op de markt verkrijgbaar is. ","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Eén daarvan is het High IQ® Lasting Color ECO garantieprogramma van Archroma, dat ervoor zorgt dat kleuren langer levendig blijven, met milieuvriendelijke productiemethoden en een verbeterde productiviteit.","type":"text"},{"type":"hard_break"},{"type":"hard_break"},{"text":"De innovatieve verftechnologieën, die het resultaat zijn van jarenlang opgebouwde kennis en superieure technische ondersteuning, zorgen voor kleding die er na elke wasbeurt mooi blijft uitzien. Deze innovatieve, milieuvriendelijke oplossing verbruikt minder water en energie, en stoot minder broeikasgassen uit.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Lees verder om meer te weten te komen over de techniek, en bekijk voorbeelden van Björn Borg kleding waarin deze technologie is toegepast.","type":"text"}]}]},"priority":"100000007","scrollTo":[],"component":"postPage","entryText":"Het High IQ® prestatiegarantieprogramma levert het meest innovatieve assortiment milieuvriendelijke, slimme textieleffecten dat er momenteel op de markt verkrijgbaar is.","introText":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null}}]},"textColor":"white","categories":[{"name":"Duurzaamheid","slug":"duurzaamheid","id":69049189,"uuid":"1457caea-bf47-4582-9bb4-626d982e836d"}],"pageContent":[{"_uid":"3b7a61e9-ed67-4fe0-a4b3-338fa2050ab5","columns":[{"tag":[],"_uid":"964571bd-8544-46a9-97a8-b996603d6ef1","links":[],"caption":[],"heading":[{"_uid":"e235a008-e473-493b-ab98-97fc990a9623","text":"Kleding die gemaakt is om lang mee te gaan","type":"default","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"8ee4ced1-e423-4b02-b4da-8566ea472fe0","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Baal jij er ook zo van dat de kleuren van je nieuwe kleding al na een paar wasbeurten vervagen? Iedereen kent het probleem, en het is slecht nieuws voor je portemonnee en voor het milieu. Je wilt dat je nieuwe kleding er zo lang mogelijk als nieuw blijft uitzien. Bij Björn Borg is dat mogelijk, omdat we kleding ontwerpen en produceren die de tand des tijds weerstaat - producten van topkwaliteit met stijlvolle, tijdloze designs.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"6e2df21c-4664-4f69-b8c4-f6ca858d241f","color":"grey","component":"backgroundColor"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"d187344e-87ad-429e-aaad-7fc7d3d8b49b","links":[],"caption":[],"heading":[{"_uid":"1cb21ea1-c94a-49e2-b647-54995519f996","text":"Prijswinnende verfstoffen van AVITERA® SE","type":"default","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"2a20c1f5-94e3-46ec-86b8-55a32fe6c659","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"De kleuren van kleding waarbij de High IQ® Lasting Color ECO technologie is toegepast, blijven er na elke wasbeurt als nieuw uitzien. Gedurende de volledige levensloop van het kledingstuk blijven de kleuren er nog even helder of donker uitzien als net na aankoop, zelfs na veelvuldig wassen. Dit is te danken aan de prijswinnende verfstoffen van AVITERA® SE.","type":"text"}]},{"type":"paragraph","content":[{"text":"High IQ® is een prestatiegarantieprogramma van Archroma Textile Effects, ’s werelds meest toonaangevende bedrijf voor textielverf en chemicaliën. Hun geavanceerde technologie en vakkundig, technisch advies heeft hiermee het meest innovatieve assortiment aan milieuvriendelijke, slimme textieleffecten opgeleverd dat momenteel op de markt verkrijgbaar is.","type":"text"}]}]},"component":"paragraph"}],"textColor":"white","backgroundMobile":[{"_uid":"7c5cbd11-69b0-4069-934e-a400d15a623e","size":"cover","image":{"id":2172080,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/695x231/a5fc7835a2/recycled_polyamide.jpg","copyright":"","fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsLayout","switchDesktopOrder":false},{"_uid":"547189d4-6c50-476d-a454-b925af5e6351","columns":[{"tag":[],"_uid":"b71ac813-c742-44d7-9e44-29e53c51c9f5","links":[],"caption":[],"heading":[{"_uid":"620087fb-7a55-495d-8b96-f96af055e557","text":"Waterbesparende technologieën","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"df80f39d-ce46-46df-b662-0cad10ab29a3","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Voor het verven van kleding is een enorme hoeveelheid water nodig, daarom focussen we met name op waterbesparende technologieën. High IQ® Lasting Color ECO laat duidelijk zien dat we veel water kunnen besparen. Een ander positief effect is dat er minder energie en chemicaliën wordt gebruikt.","type":"text"}]},{"type":"paragraph","content":[{"text":"Met de verfstoffen van AVITERA® SE hebben we het waterverbruik in het verfproces vermindert tot 15-20* liter water voor het verven van 1 kg materiaal. Bij andere producten is er zeker tweemaal zoveel water nodig.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"64a694bd-b140-4265-aa4a-218ae7b170f6","color":"grey","component":"backgroundColor"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"b00c852c-010f-48ca-bc99-abc806eeaa82","video":[{"_uid":"1731759e-4b0b-4fc0-9803-5a5749a07cf2","loop":"0","muted":"0","video":[{"id":8789770,"alt":"","name":"","focus":null,"title":"","filename":"https://assets.bjornborg.com/x/675081f87e/benefits-1-_compressed.mp4","copyright":"","fieldtype":"asset"}],"poster":[],"autoplay":"1","controls":"1","component":"videoElement"}],"heading":[],"anchorTag":[],"component":"videoPlayerModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"0c1a2f9f-cd9a-4242-a0a4-9c3a6a5e152c","size":"cover","image":{"id":8789790,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/612x714/950bc090f6/why-avitera.PNG","copyright":"","fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[]}],"component":"twoColumnsLayout","switchDesktopOrder":false},{"_uid":"538c1ba5-da05-480f-8687-6f200c6be7b8","items":[{"_uid":"4842f16b-ccff-4f19-8b1f-c94e5a27b176","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Björn Borg maakt met trots gebruik van de High IQ® Lasting Color ECO technologie. We zijn altijd op zoek naar ","type":"text"},{"text":"duurzamere materialen en technieken","type":"text","marks":[{"type":"link","attrs":{"href":"/nl/pages/duurzaamheid/duurzame-materialen","uuid":"55a34d74-53f3-44a1-8fa6-09038ba2591e","anchor":null,"target":"_self","linktype":"story"}}]},{"text":", waarmee we onze koolstofvoetafdruk kunnen verkleinen en ons waterverbruik kunnen verminderen.","type":"text"}]},{"type":"paragraph","content":[{"text":"In onze populaire Centre-collectie vind je voorbeelden van de kleuren die met de High IQ® Lasting Color ECO technologie voor producten zijn gebruikt.","type":"text"}]}]},"component":"textSection","subheading":""}],"heading":[{"_uid":"1232d3cc-dcbc-4bb9-82ae-56526b2da5cb","text":"Duurzamere materialen en technieken","type":"h2","component":"heading"}],"anchorTag":[],"component":"textModule","contentLayout":"one-column"},{"_uid":"7686d1ef-928e-4761-b4bf-029f491a0bac","columns":[{"_uid":"6e6ae705-385d-45c8-baae-26390b2af9ad","buttons":[],"heading":[],"tagLabel":"","anchorTag":[],"component":"productGalleryModule","productTags":[],"productSelection":[{"_uid":"4eefc14e-d27e-49db-b6d5-f194e125d9c2","products":[{"aggregateRating":{"bestRating":5,"ratingValue":4.66,"reviewCount":27,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"11","name":"Hoodies","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]}]},{"id":"426","name":"Outlet","categories":[{"id":"428","name":"Clothing","categories":[]}]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Falcon","containImage":false,"customAttributes":{"saProductType":{"displayText":"Hoodies","internalName":"hoodies","modelSizeGroup":"top"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","type":"image","width":"0","height":"0","mimeType":"image/png"},"colorName":"Falcon","useOutline":"0","internalName":"falcon"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":282,"id":"18494","image":"https://imgs.bjornborg.com/media/images/2804_82dd5ed573-10003879-gy027-1-original.jpg","imageAlt":"Vooraanzicht van de Björn Borg Centre Hoodie in Falcon (Bruin) met een comfortabele normale pasvorm van een katoenmix.","inStock":true,"lowStock":false,"media":[{"id":"42797","alt":"Vooraanzicht van de Björn Borg Centre Hoodie in Falcon (Bruin) met een comfortabele normale pasvorm van een katoenmix. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_82dd5ed573-10003879-gy027-1-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42796","alt":"Achteraanzicht van een man in de Björn Borg Centre Hoodie in Falcon (Bruin) met een comfortabele normale pasvorm. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_c182914382-10003879-gy027-2-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42795","alt":"Man in de Björn Borg Centre Hoodie in Falcon (Bruin) met bijpassende sweatpants in vooraanzicht voor een stijlvolle fit. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_0cfba51987-10003879-gy027-3-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42794","alt":"Zwarte geweven logolabels op de Falcon (Bruin) Centre Hoodie en bijpassende broek voor heren in detailopname. - Image 4","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_ec16060b52-10003879-gy027-4-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42793","alt":"Close-up vooraanzicht van een man in de Björn Borg Centre Hoodie in Falcon (Bruin) met de capuchon op. - Image 5","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_30a4a4b33c-10003879-gy027-5-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Hoodie","price":{"currency":"EUR","onSale":true,"price":79.95,"priceExVat":null,"priceHistory":79.95,"priceHistoryWithCurrency":"79.95 EUR","priceWithCurrency":"79.95 EUR","salePrice":47.97,"salePriceExVat":null,"salePriceWithCurrency":"47.97 EUR"},"productSku":"10003879","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Falcon","id":"18494","imageSrc":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","internalVariationName":"falcon","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_82dd5ed573-10003879-gy027-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL"],"sku":"10003879GY027","uri":"/centre-hoodie-10003879-gy027/","variationName":"falcon"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15856","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","inStock":true,"internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_50b6135c6f-10003879-bk001-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879BK001","uri":"/centre-hoodie-10003879-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Light Grey Melange","id":"15857","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","inStock":true,"internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_dbef6d6964-10003879-me005-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879ME005","uri":"/centre-hoodie-10003879-me005/","variationName":"light_grey_melange"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Estate Blue","id":"17354","imageSrc":"https://imgs.bjornborg.com/media/attributes/estate-blue_7773.jpg","inStock":true,"internalVariationName":"estate_blue","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_4bdfb4e4f1-10003879-bl121-4-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879BL121","uri":"/centre-hoodie-10003879-bl121/","variationName":"estate_blue"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Malachite Green","id":"19035","imageSrc":"https://imgs.bjornborg.com/media/attributes/malachite-green_5933.png","inStock":true,"internalVariationName":"malachite_green","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_b1ad80a61b-10003879-gn282-4-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GN282","uri":"/centre-hoodie-10003879-gn282/","variationName":"malachite_green"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Dusty Olive","id":"17683","imageSrc":"https://imgs.bjornborg.com/media/attributes/dusty-olive_7330.jpg","inStock":true,"internalVariationName":"dusty_olive","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_b74697d74c-10003879-gn266-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GN266","uri":"/centre-hoodie-10003879-gn266/","variationName":"dusty_olive"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Odyssey Gray","id":"18372","imageSrc":"https://imgs.bjornborg.com/media/attributes/odyssey-grey_8757.jpg","inStock":true,"internalVariationName":"odyssey_gray","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_a37266c036-10003879-gy028-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GY028","uri":"/centre-hoodie-10003879-gy028/","variationName":"odyssey_gray"}],"silkVariant":"8159","sku":"10003879GY027","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Hoodies","uri":"/centre-hoodie-10003879-gy027/","variations":[{"attributes":[],"customAttributes":[],"id":"18494-38683","inStock":true,"lowStock":false,"media":[],"name":"S","sku":"10003879_GY027-S","uri":null},{"attributes":[],"customAttributes":[],"id":"18494-38682","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003879_GY027-M","uri":null},{"attributes":[],"customAttributes":[],"id":"18494-38681","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003879_GY027-L","uri":null},{"attributes":[],"customAttributes":[],"id":"18494-38684","inStock":true,"lowStock":false,"media":[],"name":"XL","sku":"10003879_GY027-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"18494-38685","inStock":false,"lowStock":false,"media":[],"name":"XXL","sku":"10003879_GY027-XXL","uri":null}],"relatedProductVariations":{}},{"aggregateRating":{"bestRating":5,"ratingValue":4.55,"reviewCount":9,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"11","name":"Hoodies","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]},{"id":"413","name":"The Evergreen Edit","categories":[]}]},{"id":"426","name":"Outlet","categories":[{"id":"428","name":"Clothing","categories":[]}]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Tofu","containImage":false,"customAttributes":{"saProductType":{"displayText":"Hoodies","internalName":"hoodies","modelSizeGroup":"top"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/tofu_3327.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"},"colorName":"Tofu","useOutline":"0","internalName":"tofu"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":3,"id":"18498","image":"https://imgs.bjornborg.com/media/images/2810_2c6d49e2df-10003915-be060-1-original.jpg","imageAlt":"Vooraanzicht van een man in de Björn Borg Centre Zip Hoodie in Tofu (Wit) met een volledige rits en capuchon.","inStock":true,"lowStock":true,"media":[{"id":"42778","alt":"Vooraanzicht van een man in de Björn Borg Centre Zip Hoodie in Tofu (Wit) met een volledige rits en capuchon. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2810_2c6d49e2df-10003915-be060-1-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42777","alt":"Achteraanzicht van een man in de Björn Borg Centre Zip Hoodie in Tofu (Wit) van een zachte katoenmix met regular fit. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2810_0daceddb71-10003915-be060-2-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42776","alt":"Man in de Björn Borg Centre Zip Hoodie in Tofu (Wit) met een functionele rits en zwart logo in vooraanzicht. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2810_6e93860ddc-10003915-be060-3-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42775","alt":"Close-up van de Centre Zip Hoodie voor heren in Tofu (Wit) met een voorzak en een zwart geweven logolabel. - Image 4","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2810_7a7278da5c-10003915-be060-4-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42774","alt":"Detailopname van de Björn Borg Centre Zip Hoodie voor heren in Tofu (Wit) met een rits en platte trekkoorden. - Image 5","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2810_758de127dc-10003915-be060-5-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Zip Hoodie","price":{"currency":"EUR","onSale":true,"price":89.95,"priceExVat":null,"priceHistory":89.95,"priceHistoryWithCurrency":"89.95 EUR","priceWithCurrency":"89.95 EUR","salePrice":53.97,"salePriceExVat":null,"salePriceWithCurrency":"53.97 EUR"},"productSku":"10003915","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Tofu","id":"18498","imageSrc":"https://imgs.bjornborg.com/media/attributes/tofu_3327.jpg","internalVariationName":"tofu","modelImageSrc":"https://imgs.bjornborg.com/media/images/2810_2c6d49e2df-10003915-be060-1-original.jpg","productName":"Centre Zip Hoodie","sizesInStock":["S","M","L","XL"],"sku":"10003915BE060","uri":"/centre-zip-hoodie-10003915-be060/","variationName":"tofu"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15872","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","inStock":true,"internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2810_21ba8f43c2-10003915-bk001-1-original.jpg","productName":"Centre Zip Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003915BK001","uri":"/centre-zip-hoodie-10003915-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Light Grey Melange","id":"15873","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","inStock":true,"internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2810_ad74d4a112-10003915-me005-1-original.jpg","productName":"Centre Zip Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003915ME005","uri":"/centre-zip-hoodie-10003915-me005/","variationName":"light_grey_melange"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Dusty Olive","id":"17685","imageSrc":"https://imgs.bjornborg.com/media/attributes/dusty-olive_7330.jpg","inStock":true,"internalVariationName":"dusty_olive","modelImageSrc":"https://imgs.bjornborg.com/media/images/2810_4d1c75704c-10003915-gn266-1-original.jpg","productName":"Centre Zip Hoodie","sizesInStock":["S","M","L","XXL"],"sku":"10003915GN266","uri":"/centre-zip-hoodie-10003915-gn266/","variationName":"dusty_olive"}],"silkVariant":"8163","sku":"10003915BE060","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Hoodies","uri":"/centre-zip-hoodie-10003915-be060/","variations":[{"attributes":[],"customAttributes":[],"id":"18498-38703","inStock":true,"lowStock":true,"media":[],"name":"S","sku":"10003915_BE060-S","uri":null},{"attributes":[],"customAttributes":[],"id":"18498-38702","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003915_BE060-M","uri":null},{"attributes":[],"customAttributes":[],"id":"18498-38701","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003915_BE060-L","uri":null},{"attributes":[],"customAttributes":[],"id":"18498-38704","inStock":true,"lowStock":true,"media":[],"name":"XL","sku":"10003915_BE060-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"18498-38705","inStock":false,"lowStock":false,"media":[],"name":"XXL","sku":"10003915_BE060-XXL","uri":null}]},{"aggregateRating":{"bestRating":5,"ratingValue":4.66,"reviewCount":27,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"11","name":"Hoodies","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]}]},{"id":"115","name":"Gifting","categories":[{"id":"250","name":"Father's Day","categories":[]}]},{"id":"101","name":"New Arrivals","categories":[]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Black Beauty","containImage":false,"customAttributes":{"saProductType":{"displayText":"Hoodies","internalName":"hoodies","modelSizeGroup":"top"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"},"colorName":"Black Beauty","useOutline":"0","internalName":"black_beauty"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":100,"id":"15856","image":"https://imgs.bjornborg.com/media/images/2804_50b6135c6f-10003879-bk001-1-original.jpg","imageAlt":"Vooraanzicht van een man in de Björn Borg Centre Hoodie in Black Beauty (Zwart), een stijlvolle en functionele hoodie.","inStock":true,"lowStock":false,"media":[{"id":"30942","alt":"Vooraanzicht van een man in de Björn Borg Centre Hoodie in Black Beauty (Zwart), een stijlvolle en functionele hoodie. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_50b6135c6f-10003879-bk001-1-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30943","alt":"Achteraanzicht van de Björn Borg Centre Hoodie in Black Beauty (Zwart) met een stijlvolle en functionele pasvorm. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_b7a639ec53-10003879-bk001-2-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30944","alt":"Björn Borg Centre Hoodie in Black Beauty (Zwart) met een stijlvolle pasvorm, bijpassende joggingbroek en witte sneakers. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_e5ce14862e-10003879-bk001-3-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30945","alt":"Detail van de Centre Hoodie voor heren in Black Beauty (Zwart) met kangoeroezak en wit geweven Björn Borg-logolabel. - Image 4","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_957e0ae52a-10003879-bk001-4-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30946","alt":"Close-up van een man in de Björn Borg Centre Hoodie in Black Beauty (Zwart), glimlachend terwijl hij de capuchon opzet. - Image 5","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2804_b12e971f67-10003879-bk001-5-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Hoodie","price":{"currency":"EUR","onSale":true,"price":79.95,"priceExVat":null,"priceHistory":79.95,"priceHistoryWithCurrency":"79.95 EUR","priceWithCurrency":"79.95 EUR","salePrice":63.96,"salePriceExVat":null,"salePriceWithCurrency":"63.96 EUR"},"productSku":"10003879","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15856","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_50b6135c6f-10003879-bk001-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879BK001","uri":"/centre-hoodie-10003879-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Light Grey Melange","id":"15857","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","inStock":true,"internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_dbef6d6964-10003879-me005-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879ME005","uri":"/centre-hoodie-10003879-me005/","variationName":"light_grey_melange"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Estate Blue","id":"17354","imageSrc":"https://imgs.bjornborg.com/media/attributes/estate-blue_7773.jpg","inStock":true,"internalVariationName":"estate_blue","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_4bdfb4e4f1-10003879-bl121-4-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879BL121","uri":"/centre-hoodie-10003879-bl121/","variationName":"estate_blue"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Malachite Green","id":"19035","imageSrc":"https://imgs.bjornborg.com/media/attributes/malachite-green_5933.png","inStock":true,"internalVariationName":"malachite_green","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_b1ad80a61b-10003879-gn282-4-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GN282","uri":"/centre-hoodie-10003879-gn282/","variationName":"malachite_green"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Dusty Olive","id":"17683","imageSrc":"https://imgs.bjornborg.com/media/attributes/dusty-olive_7330.jpg","inStock":true,"internalVariationName":"dusty_olive","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_b74697d74c-10003879-gn266-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GN266","uri":"/centre-hoodie-10003879-gn266/","variationName":"dusty_olive"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Odyssey Gray","id":"18372","imageSrc":"https://imgs.bjornborg.com/media/attributes/odyssey-grey_8757.jpg","inStock":true,"internalVariationName":"odyssey_gray","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_a37266c036-10003879-gy028-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003879GY028","uri":"/centre-hoodie-10003879-gy028/","variationName":"odyssey_gray"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Falcon","id":"18494","imageSrc":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","inStock":true,"internalVariationName":"falcon","modelImageSrc":"https://imgs.bjornborg.com/media/images/2804_82dd5ed573-10003879-gy027-1-original.jpg","productName":"Centre Hoodie","sizesInStock":["S","M","L","XL"],"sku":"10003879GY027","uri":"/centre-hoodie-10003879-gy027/","variationName":"falcon"}],"silkVariant":"6186","sku":"10003879BK001","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Hoodies","uri":"/centre-hoodie-10003879-bk001/","variations":[{"attributes":[],"customAttributes":[],"id":"15856-28785","inStock":true,"lowStock":false,"media":[],"name":"S","sku":"10003879_BK001-S","uri":null},{"attributes":[],"customAttributes":[],"id":"15856-28784","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003879_BK001-M","uri":null},{"attributes":[],"customAttributes":[],"id":"15856-28783","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003879_BK001-L","uri":null},{"attributes":[],"customAttributes":[],"id":"15856-28786","inStock":true,"lowStock":false,"media":[],"name":"XL","sku":"10003879_BK001-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"15856-28787","inStock":true,"lowStock":false,"media":[],"name":"XXL","sku":"10003879_BK001-XXL","uri":null}]}],"component":"productSelectionV2"}]},{"_uid":"3b7cc9e1-5753-4f34-a898-0b4a0d0a0082","buttons":[],"heading":[],"tagLabel":"","anchorTag":[],"component":"productGalleryModule","productTags":[],"productSelection":[{"_uid":"003d2286-9a57-4ce5-8866-490592044781","products":[{"aggregateRating":{"bestRating":5,"ratingValue":4.38,"reviewCount":14,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"13","name":"Broeken","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]}]},{"id":"426","name":"Outlet","categories":[{"id":"428","name":"Clothing","categories":[]}]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Falcon","containImage":false,"customAttributes":{"saProductType":{"displayText":"Broeken","internalName":"broeken","modelSizeGroup":"bottom"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","type":"image","width":"0","height":"0","mimeType":"image/png"},"colorName":"Falcon","useOutline":"0","internalName":"falcon"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":279,"id":"18493","image":"https://imgs.bjornborg.com/media/images/2794_8c5678d046-10003851-gy027-1-original.jpg","imageAlt":"Vooraanzicht van een man in de Björn Borg Centre Sweatpants in Falcon (Bruin) met zwart logo en trekkoord in de taille.","inStock":true,"lowStock":true,"media":[{"id":"42801","alt":"Vooraanzicht van een man in de Björn Borg Centre Sweatpants in Falcon (Bruin) met zwart logo en trekkoord in de taille. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_8c5678d046-10003851-gy027-1-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42800","alt":"Achteraanzicht van een man in de Björn Borg Centre Sweatpants in Falcon (Bruin) met een functionele regular fit. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_1d0653ced8-10003851-gy027-2-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42799","alt":"Volledig vooraanzicht van een man in de Björn Borg Centre Sweatpants in Falcon (Bruin) met een normale pasvorm. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_de6c24bb07-10003851-gy027-3-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}},{"id":"42798","alt":"Close-up van de katoenmix Centre Sweatpants in Falcon (Bruin) voor heren met een zwart logolabel en trekkoord. - Image 4","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_e334010a70-10003851-gy027-4-original.jpg","width":"1875","height":"2500"}},"mimeType":"","attributes":{"model":{"height":"185 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Sweatpants","price":{"currency":"EUR","onSale":true,"price":69.95,"priceExVat":null,"priceHistory":69.95,"priceHistoryWithCurrency":"69.95 EUR","priceWithCurrency":"69.95 EUR","salePrice":41.97,"salePriceExVat":null,"salePriceWithCurrency":"41.97 EUR"},"productSku":"10003851","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Falcon","id":"18493","imageSrc":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","internalVariationName":"falcon","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_8c5678d046-10003851-gy027-1-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851GY027","uri":"/centre-sweatpants-10003851-gy027/","variationName":"falcon"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15829","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","inStock":true,"internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_0fced06337-10003851-bk001-3-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851BK001","uri":"/centre-relaxed-sweatpants-10003851-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Light Grey Melange","id":"15830","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","inStock":true,"internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_b6ce2b3163-10003851-me005-1-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851ME005","uri":"/centre-relaxed-sweatpants-10003851-me005/","variationName":"light_grey_melange"}],"silkVariant":"8157","sku":"10003851GY027","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Broeken","uri":"/centre-sweatpants-10003851-gy027/","variations":[{"attributes":[],"customAttributes":[],"id":"18493-38677","inStock":true,"lowStock":false,"media":[],"name":"S","sku":"10003851_GY027-S","uri":null},{"attributes":[],"customAttributes":[],"id":"18493-38676","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003851_GY027-M","uri":null},{"attributes":[],"customAttributes":[],"id":"18493-38675","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003851_GY027-L","uri":null},{"attributes":[],"customAttributes":[],"id":"18493-38678","inStock":true,"lowStock":false,"media":[],"name":"XL","sku":"10003851_GY027-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"18493-38679","inStock":true,"lowStock":true,"media":[],"name":"XXL","sku":"10003851_GY027-XXL","uri":null}]},{"aggregateRating":{"bestRating":5,"ratingValue":4.46,"reviewCount":22,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"15","name":"Shorts","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]}]},{"id":"101","name":"New Arrivals","categories":[]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Black Beauty","containImage":false,"customAttributes":{"saProductType":{"displayText":"Shorts","internalName":"shorts","modelSizeGroup":"bottom"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"},"colorName":"Black Beauty","useOutline":"0","internalName":"black_beauty"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":107,"id":"15860","image":"https://imgs.bjornborg.com/media/images/2805_4d0be92927-10003880-bk001-1-original.jpg","imageAlt":"Vooraanzicht van een man in de Björn Borg Centre Sweatshorts in Black Beauty (Zwart) met trekkoord en wit logodetail.","inStock":true,"lowStock":false,"media":[{"id":"30961","alt":"Vooraanzicht van een man in de Björn Borg Centre Sweatshorts in Black Beauty (Zwart) met trekkoord en wit logodetail. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2805_4d0be92927-10003880-bk001-1-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30962","alt":"Achteraanzicht van een man in de Björn Borg Centre Sweatshorts in Black Beauty (Zwart) met een normale pasvorm. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2805_1656f20f12-10003880-bk001-2-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30964","alt":"Man in de Björn Borg Centre Sweatshorts in Black Beauty (Zwart) en bijpassende sweatshirt, voor stijl en functie. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2805_6e2e22e592-10003880-bk001-3-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}},{"id":"30963","alt":"Close-up van de Björn Borg Centre Sweatshorts voor heren in Black Beauty (Zwart) met een zwart logolabel op de pijp. - Image 4","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2805_13329cdd18-10003880-bk001-4-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"189 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Sweatshorts","price":{"currency":"EUR","onSale":true,"price":54.95,"priceExVat":null,"priceHistory":54.95,"priceHistoryWithCurrency":"54.95 EUR","priceWithCurrency":"54.95 EUR","salePrice":43.96,"salePriceExVat":null,"salePriceWithCurrency":"43.96 EUR"},"productSku":"10003880","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15860","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2805_4d0be92927-10003880-bk001-1-original.jpg","productName":"Centre Sweatshorts","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003880BK001","uri":"/centre-sweatshorts-10003880-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Light Grey Melange","id":"15861","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","inStock":true,"internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2805_618d456fd9-10003880-me005-1-original.jpg","productName":"Centre Sweatshorts","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003880ME005","uri":"/centre-sweatshorts-10003880-me005/","variationName":"light_grey_melange"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Malachite Green","id":"19036","imageSrc":"https://imgs.bjornborg.com/media/attributes/malachite-green_5933.png","inStock":true,"internalVariationName":"malachite_green","modelImageSrc":"https://imgs.bjornborg.com/media/images/2805_42e178b349-10003880-gn282-1-original.jpg","productName":"Centre Sweatshorts","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003880GN282","uri":"/centre-sweatshorts-10003880-gn282/","variationName":"malachite_green"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Tofu","id":"18496","imageSrc":"https://imgs.bjornborg.com/media/attributes/tofu_3327.jpg","inStock":true,"internalVariationName":"tofu","modelImageSrc":"https://imgs.bjornborg.com/media/images/2805_406f6ef333-10003880-be060-1-original.jpg","productName":"Centre Sweatshorts","sizesInStock":["L","XL","XXL"],"sku":"10003880BE060","uri":"/centre-sweatshorts-10003880-be060/","variationName":"tofu"}],"silkVariant":"6190","sku":"10003880BK001","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Shorts","uri":"/centre-sweatshorts-10003880-bk001/","variations":[{"attributes":[],"customAttributes":[],"id":"15860-28805","inStock":true,"lowStock":false,"media":[],"name":"S","sku":"10003880_BK001-S","uri":null},{"attributes":[],"customAttributes":[],"id":"15860-28804","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003880_BK001-M","uri":null},{"attributes":[],"customAttributes":[],"id":"15860-28803","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003880_BK001-L","uri":null},{"attributes":[],"customAttributes":[],"id":"15860-28806","inStock":true,"lowStock":false,"media":[],"name":"XL","sku":"10003880_BK001-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"15860-28807","inStock":true,"lowStock":false,"media":[],"name":"XXL","sku":"10003880_BK001-XXL","uri":null}]},{"aggregateRating":{"bestRating":5,"ratingValue":4.38,"reviewCount":14,"worstRating":1},"categories":[{"id":"2","name":"Heren","categories":[{"id":"8","name":"Kleding","categories":[{"id":"13","name":"Broeken","categories":[]}]},{"id":"76","name":"Collections","categories":[{"id":"357","name":"Recovery","categories":[]},{"id":"413","name":"The Evergreen Edit","categories":[]}]},{"id":"115","name":"Gifting","categories":[{"id":"250","name":"Father's Day","categories":[]}]},{"id":"101","name":"New Arrivals","categories":[]},{"id":"300","name":"Sale","categories":[{"id":"302","name":"Clothing","categories":[]}]}]}],"categoryIds":["2"],"color":"Grijs Gemêleerd","containImage":false,"customAttributes":{"saProductType":{"displayText":"Broeken","internalName":"broeken","modelSizeGroup":"bottom"},"saCampaigns":{},"saColor":{"image":{"url":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"},"colorName":"Grijs Gemêleerd","useOutline":"0","internalName":"light_grey_melange"},"saSizeguideImage":{"url":"https://bjornborg.centracdn.net/client/dynamic/attributes/men_size_guide_mob_5252.jpg","type":"image","width":"0","height":"0","mimeType":"image/jpeg"}},"defaultSort":12,"id":"15830","image":"https://imgs.bjornborg.com/media/images/2794_b6ce2b3163-10003851-me005-1-original.jpg","imageAlt":"Vooraanzicht van een man in de Björn Borg Centre Sweatpants in Light Grey Melange (Grijs) voor training en stijl.","inStock":true,"lowStock":false,"media":[{"id":"30936","alt":"Vooraanzicht van een man in de Björn Borg Centre Sweatpants in Light Grey Melange (Grijs) voor training en stijl. - Image 1","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_b6ce2b3163-10003851-me005-1-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"186 cm","productSize":"M"},"saHotspots":[]}},{"id":"30935","alt":"Achteraanzicht van een man in de Björn Borg Centre Sweatpants in Light Grey Melange (Grijs) voor stijl en functie. - Image 2","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_ab933ba94e-10003851-me005-2-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"186 cm","productSize":"M"},"saHotspots":[]}},{"id":"30937","alt":"Björn Borg Centre Sweatpants in Light Grey Melange (Grijs) met een functionele zijzak en zwart geweven logolabel. - Image 3","name":"","type":"image","sizes":{"original":{"url":"https://imgs.bjornborg.com/media/images/2794_7234cf6614-10003851-me005-4-original.jpg","width":1875,"height":2500}},"mimeType":"","attributes":{"model":{"height":"186 cm","productSize":"M"},"saHotspots":[]}}],"name":"Centre Sweatpants","price":{"currency":"EUR","onSale":true,"price":69.95,"priceExVat":null,"priceHistory":69.95,"priceHistoryWithCurrency":"69.95 EUR","priceWithCurrency":"69.95 EUR","salePrice":55.96,"salePriceExVat":null,"salePriceWithCurrency":"55.96 EUR"},"productSku":"10003851","productType":"product","purchaseStatus":"available","relatedColorVariations":[{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Grijs Gemêleerd","id":"15830","imageSrc":"https://imgs.bjornborg.com/media/attributes/lightgreymelange_1673.jpg","internalVariationName":"light_grey_melange","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_b6ce2b3163-10003851-me005-1-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851ME005","uri":"/centre-relaxed-sweatpants-10003851-me005/","variationName":"light_grey_melange"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Black Beauty","id":"15829","imageSrc":"https://imgs.bjornborg.com/media/attributes/black_1896.jpg","inStock":true,"internalVariationName":"black_beauty","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_0fced06337-10003851-bk001-3-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851BK001","uri":"/centre-relaxed-sweatpants-10003851-bk001/","variationName":"black_beauty"},{"addExtraBorder":false,"containImage":false,"customAttributes":{},"colorName":"Falcon","id":"18493","imageSrc":"https://imgs.bjornborg.com/media/attributes/falcon_3074.png","inStock":true,"internalVariationName":"falcon","modelImageSrc":"https://imgs.bjornborg.com/media/images/2794_8c5678d046-10003851-gy027-1-original.jpg","productName":"Centre Sweatpants","sizesInStock":["S","M","L","XL","XXL"],"sku":"10003851GY027","uri":"/centre-sweatpants-10003851-gy027/","variationName":"falcon"}],"silkVariant":"6161","sku":"10003851ME005","subscriptions":[],"suitableForSport":false,"sustainable":true,"type":"Broeken","uri":"/centre-relaxed-sweatpants-10003851-me005/","variations":[{"attributes":[],"customAttributes":[],"id":"15830-28654","inStock":true,"lowStock":false,"media":[],"name":"S","sku":"10003851_ME005-S","uri":null},{"attributes":[],"customAttributes":[],"id":"15830-28653","inStock":true,"lowStock":false,"media":[],"name":"M","sku":"10003851_ME005-M","uri":null},{"attributes":[],"customAttributes":[],"id":"15830-28652","inStock":true,"lowStock":false,"media":[],"name":"L","sku":"10003851_ME005-L","uri":null},{"attributes":[],"customAttributes":[],"id":"15830-28655","inStock":true,"lowStock":false,"media":[],"name":"XL","sku":"10003851_ME005-XL","uri":null},{"attributes":[],"customAttributes":[],"id":"15830-28656","inStock":true,"lowStock":false,"media":[],"name":"XXL","sku":"10003851_ME005-XXL","uri":null}]}],"component":"productSelectionV2"}]}],"component":"twoColumnsLayout","switchDesktopOrder":false},{"_uid":"e1bef615-ec9e-4223-a951-6f80d9fb2b33","columns":[{"tag":[],"_uid":"b4ed815d-d44a-4429-8df7-443e45475ab0","links":[],"caption":[],"heading":[{"_uid":"b1dbd848-745c-421a-b812-cef0adb09d5c","text":"Tips en wasadvies voor je High IQ-kleding","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"1226f356-338c-4ce6-9d16-ceb2d7ba9f8a","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Stel een complete outfit samen die is geverfd met High IQ Lasting Color ECO, met een joggingbroek, een T-shirt en een heerlijk zachte hoody of sweatshirt. Het is een athleisure outfit waarin je kunt sporten of die je gewoon elke dag kunt dragen, in de sportschool of om op de bank te loungen.","type":"text"}]},{"type":"paragraph","content":[{"text":"Hier zijn wat praktische tips voor de verzorging van je High IQ-kleding:","type":"text","marks":[{"type":"bold"}]}]},{"type":"bullet_list","content":[{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Was de kleding op 40°C","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Droog de kleding in een droger op een lage temperatuur, of laat het hangend drogen","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Als de kleding moet worden gestreken, stel je het strijkijzer in op een lage temperatuur","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Niet chemisch reinigen","type":"text"}]}]}]},{"type":"paragraph","content":[{"text":"Je vindt hier nog meer ","type":"text"},{"text":"slimme tips en wasadvies","type":"text","marks":[{"type":"link","attrs":{"href":"/nl/pages/duurzaamheid/was-groener","uuid":"18309c37-b0f9-4cf8-801b-ba05d8141f4d","anchor":null,"target":"_self","linktype":"story"}}]},{"text":".","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"97acc1a2-c995-4374-b34b-3811893673ed","color":"grey","component":"backgroundColor"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"7cbbdeb8-63b4-4586-8de2-dc1026f46b11","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"5b579ace-6bb2-4b4b-a89a-961635582dc0","size":"cover","image":{"id":2194567,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3872x2592/fe426f3251/erik-witsoe-sba1reduvok-unsplash.jpg","copyright":"","fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsLayout","switchDesktopOrder":false},{"_uid":"b4c5fd35-47a8-454b-ad1f-2f2049de6b58","columns":[{"tag":[],"_uid":"2a27f5a2-ae7c-4809-a608-884b00f65ec7","links":[],"caption":[],"heading":[{"_uid":"e09b2702-72ce-422d-92b2-16131cb88074","text":"Voordelen die zo helder zijn als de kleuren","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"65e6d013-659a-4a7b-844d-15d5cca28222","text":{"type":"doc","content":[{"type":"bullet_list","content":[{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"High IQ® Lasting Color ECO is ’s werelds meest toonaangevende programma voor kleurbehoud","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Kleuren die niet vervagen","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Heldere tinten behouden hun intensiteit gedurende de volledige levensloop van het kledingstuk","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Donkere tinten blijven donker, zien er langer als nieuw uit","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Langdurige prestaties, na elke wasbeurt","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Reactieve verfstoffen van AVITERA® SE verkleinen de milieuvoetafdruk door het water- en energiegebruik te halveren","type":"text"}]}]}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"1f19a056-e07b-4569-9bb6-656a9519986d","color":"grey","component":"backgroundColor"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"d37a43e9-8f48-4eaa-9fa9-b4f65ffa72f1","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"09c7719a-3da0-42fa-b71c-a7b331c8e5ae","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Verfstoffen van AVITERA® SE zijn uniek en combineren de hoogste standaarden van duurzaamheid met hoogwaardige resultaten.","type":"text"}]},{"type":"paragraph","content":[{"text":"Deze prijswinnende verfstoffen verbruiken significant minder water en energie en verlagen de uitstoot van kooldioxide tijdens het verf- en wasproces. Temperaturen komen nooit hoger dan 60°C en er zijn aanzienlijk minder spoelbaden nodig, wat betekent dat je met de technologie van AVITERA® SE tot 50% water, tot 50% energie en tot 50% tijd. De verlaagde waterconsumptie tijdens het verfproces betekent dat er slechts 15-20* liter water nodig is voor het verven van 1 kg aan materiaal. Bij andere technieken kan dit oplopen tot tweemaal zoveel.","type":"text"}]},{"type":"paragraph","content":[{"text":"AVITERA® SE is ook de eerste reeks reactieve verfstoffen die geen para-chloro-aniline (PCA) bevatten.","type":"text"}]},{"type":"paragraph","content":[{"text":"Lees hier meer over ","type":"text"},{"text":"High IQ en Archroma Textile Effects","type":"text","marks":[{"type":"link","attrs":{"href":"https://high-iq.com/","uuid":null,"anchor":null,"target":"_blank","linktype":"url"}}]},{"text":".","type":"text"}]},{"type":"paragraph","content":[{"text":"*resultaten variëren afhankelijk van de voor het verven gebruikte machine","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"f0aeda39-5e8d-404f-96b2-a5305a6aa555","color":"grey","component":"backgroundColor"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsLayout","switchDesktopOrder":false}],"previewImage":{"id":null,"alt":null,"name":"","focus":null,"title":null,"filename":"","copyright":null,"fieldtype":"asset"},"relatedPosts":["40216c3f-19bf-4ce2-bad6-817de88518a2","457b5c5c-29b0-4038-840c-714909f467ff","57e64bc9-38aa-4542-858c-15ad42723525","11c03a41-d13d-4ee3-8ba8-f43b766b95bf"],"mediaVertical":[{"_uid":"0a2a0d53-16ca-4b1c-ba88-51154b6b90a6","size":"cover","image":{"id":7817653,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x3333/4d7214be48/plate2.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"heroMarginStyle":"default","mediaHorizontal":[{"_uid":"1e29f3a0-6f89-4afa-be67-302884bc2a88","size":"cover","image":{"id":7817653,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x3333/4d7214be48/plate2.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"backgroundMobile":[{"_uid":"e1b50085-63d3-438e-b471-6c5a16b373d2","size":"cover","image":{"id":7817653,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x3333/4d7214be48/plate2.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[{"_uid":"9fa0fcb5-3878-49ef-a2ac-57f822f6824c","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}]},"group_id":"4a9a49e2-1ec6-4ad5-8569-edd5c302c465","position":-10,"tag_list":[],"full_slug":"nl/pages/stories/sustainability/high-iq-lasting-color-eco","meta_data":null,"parent_id":78345763,"alternates":[{"id":301378787,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"de/pages/stories/sustainability/high-iq-lasting-color-eco","is_folder":false,"parent_id":77994823,"published":true,"url":"de/pages/stories/sustainability/high-iq-lasting-color-eco/"},{"id":87204388960153,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"no/pages/stories/sustainability/high-iq-lasting-color-eco","is_folder":false,"parent_id":87203310168730,"published":true,"url":"no/pages/stories/sustainability/high-iq-lasting-color-eco/"},{"id":301392822,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"fr/pages/stories/sustainability/high-iq-lasting-color-eco","is_folder":false,"parent_id":108726710,"published":true,"url":"fr/pages/stories/sustainability/high-iq-lasting-color-eco/"},{"id":301273289,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"sv/pages/stories/hallbarhet/high-iq-lasting-color-eco","is_folder":false,"parent_id":78345760,"published":true,"url":"sv/pages/stories/hallbarhet/high-iq-lasting-color-eco/"},{"id":301310916,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"dk/pages/stories/sustainability/high-iq-lasting-color-eco","is_folder":false,"parent_id":108729553,"published":true,"url":"dk/pages/stories/sustainability/high-iq-lasting-color-eco/"},{"id":300871325,"name":"High IQ® Lasting Color ECO ","slug":"high-iq-lasting-color-eco","full_slug":"en/pages/stories/sustainability/high-iq-lasting-color-eco","is_folder":false,"parent_id":76681386,"published":true,"url":"en/pages/stories/sustainability/high-iq-lasting-color-eco/"}],"created_at":"2023-05-03T10:55:00.326Z","release_id":null,"updated_at":"2026-03-09T12:12:29.377Z","breadcrumbs":[{"id":42969703,"lang":"default","name":"Stories","path":null,"slug":"stories","uuid":"16d9cd96-4766-4ed6-a181-09a04eebc60c","content":{"seo":[{"_uid":"6dd05b01-195f-4c26-b505-0019d0343e48","meta":{"_uid":"13cb8295-a88c-490f-995c-bc49cc13be3a","title":"Stories - Trainingsprogramma's, Inspiratie & Interviews","plugin":"seo_metatags","og_image":"","og_title":"","description":"Ontdek Björn Borgs trainingsprogramma's, krijg trainingstips, inspiratie uit collecties, lees over ons duurzaamheidswerk en spannende interviews.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"_uid":"eb3e403e-7a5e-45c6-828e-50eebe17fb0c","title":"Stories","scrollTo":[],"component":"postArchive","heroContent":[{"tag":[],"_uid":"fc0a9fc1-bdae-4a0b-a357-7a59b8bf8536","heading":"Stories ","component":"simpleHeroModule","paragraph":[],"textColor":"white","headingStyle":"default","backgroundMobile":[{"_uid":"54faef63-5a74-4048-a7f5-0f94b6cb3aa6","color":"black","component":"backgroundColor","colorOverride":"#AFB8AC"}],"textColorDesktop":"white","backgroundDesktop":[]}],"pageContent":[],"postsPerPage":"15","allPostsLabel":"","noResultTitle":"No results","noResultButtons":[{"_uid":"07fb41e0-43cd-48b9-bdc1-d6ab12cdb318","link":{"id":"e58c8491-923f-4563-8777-60e8c14e5fd5","url":"","linktype":"story","fieldtype":"multilink","cached_url":"sv/pages/herr/underklader/"},"label":"Shop mens underwear","follow":"follow","component":"linkItem"},{"_uid":"fd8c9400-3f87-40d9-99e5-78db3ab00acb","link":{"id":"e58c8491-923f-4563-8777-60e8c14e5fd5","url":"","linktype":"story","fieldtype":"multilink","cached_url":"sv/pages/herr/underklader/"},"label":"Shop womens underwear","follow":"follow","component":"linkItem"}],"displayPostArticles":true,"displayWorkoutPosts":false,"displayPostCategories":["339facc1-9ea1-4860-8e8a-9cb678e8b756","1457caea-bf47-4582-9bb4-626d982e836d","ae87d698-3011-46f8-b630-207fa4a31372","473d144f-3ebf-4b04-97ef-164ba0edbfcf","da24e7ec-b1c6-4b4e-9166-1d1f80054cfa","fc485e07-803b-487d-aba8-53c78f50c368"],"heroHeightSettingMobile":"33.33vh","heroHeightSettingDesktop":"33.33vh"},"group_id":"206bd5f1-bf2d-432f-b233-a63c2fe2318d","position":10,"tag_list":[],"full_slug":"nl/pages/stories/","meta_data":null,"parent_id":42969628,"alternates":[{"id":108726705,"name":"Stories","slug":"stories","full_slug":"fr/pages/stories/","is_folder":false,"parent_id":108726572,"published":true,"url":"fr/pages/stories/"},{"id":42969479,"name":"Stories","slug":"stories","full_slug":"sv/pages/stories/","is_folder":false,"parent_id":42969401,"published":true,"url":"sv/pages/stories/"},{"id":42969603,"name":"Stories","slug":"stories","full_slug":"en/pages/stories/","is_folder":false,"parent_id":42969528,"published":true,"url":"en/pages/stories/"},{"id":247836328,"name":"Stories","slug":"stories","full_slug":"es/pages/stories/","is_folder":false,"parent_id":247836061,"published":true,"url":"es/pages/stories/"},{"id":108729548,"name":"Stories","slug":"stories","full_slug":"dk/pages/stories/","is_folder":false,"parent_id":108729315,"published":true,"url":"dk/pages/stories/"},{"id":77994817,"name":"Stories","slug":"stories","full_slug":"de/pages/stories/","is_folder":false,"parent_id":77994695,"published":true,"url":"de/pages/stories/"},{"id":87203358345912,"name":"Stories","slug":"stories","full_slug":"no/pages/stories/","is_folder":false,"parent_id":87203226430051,"published":true,"url":"no/pages/stories/"}],"created_at":"2021-03-24T09:14:08.996Z","release_id":null,"updated_at":"2026-02-09T16:04:30.765Z","is_startpage":true,"published_at":"2026-02-09T16:04:30.751Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-01-08T08:32:38.000Z","url":"/stories/"}],"is_startpage":false,"published_at":"2026-03-09T12:12:29.353Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2023-05-02T11:33:35.000Z","hrefs":[{"app":"109514_nl","app_id":3,"alias_id":3,"locale":"nl_NL","uri":"https://www.bjornborg.com/nl/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"nl-nl"},{"app":"109514_nl","app_id":3,"alias_id":4,"locale":"nl_NL","uri":"https://www.bjornborg.com/be/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"nl-be"},{"app":"109514_de","app_id":4,"alias_id":15,"locale":"de_DE","uri":"https://www.bjornborg.com/at/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"de-at"},{"app":"109514_de","app_id":4,"alias_id":16,"locale":"de_DE","uri":"https://www.bjornborg.com/de/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"de-de"},{"app":"109514_no","app_id":8,"alias_id":10,"locale":"no_NO","uri":"https://www.bjornborg.com/no/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"no-no"},{"app":"109514_fr","app_id":5,"alias_id":14,"locale":"fr_FR","uri":"https://www.bjornborg.com/fr/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"fr-fr"},{"app":"109514_fr","app_id":5,"alias_id":21,"locale":"fr_FR","uri":"https://www.bjornborg.com/be-fr/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"fr-be"},{"app":"109514_sv","app_id":1,"alias_id":1,"locale":"sv_SE","uri":"https://www.bjornborg.com/se/stories/hallbarhet/high-iq-lasting-color-eco/","href_lang":"sv-se"},{"app":"109514_dk","app_id":6,"alias_id":11,"locale":"da_DK","uri":"https://www.bjornborg.com/dk/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"da-dk"},{"app":"109514_en","app_id":2,"alias_id":2,"locale":"en_GB","uri":"https://www.bjornborg.com/en/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"x-default"},{"app":"109514_en","app_id":2,"alias_id":5,"locale":"en_GB","uri":"https://www.bjornborg.com/uk/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"en-gb"},{"app":"109514_en","app_id":2,"alias_id":6,"locale":"en_GB","uri":"https://www.bjornborg.com/us/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"en-us"},{"app":"109514_en","app_id":2,"alias_id":8,"locale":"en_GB","uri":"https://www.bjornborg.com/can_en/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"en-ca"},{"app":"109514_en","app_id":2,"alias_id":9,"locale":"en_GB","uri":"https://www.bjornborg.com/au/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"en-au"},{"app":"109514_en","app_id":2,"alias_id":12,"locale":"en_GB","uri":"https://www.bjornborg.com/fi/stories/sustainability/high-iq-lasting-color-eco/","href_lang":"en-fi"}],"url":"/stories/sustainability/high-iq-lasting-color-eco/","relationships":{"related":[{"uuid":"11c03a41-d13d-4ee3-8ba8-f43b766b95bf","id":42969704,"title":"Train to live","path":"/stories/train-to-ive/","slug":"train-to-ive","publishedAt":"2026-02-17T07:48:13.553Z","firstPublishedAt":"2021-03-08T20:02:58.000Z","entryText":"Bij Björn Borg trainen we graag. Niet om wereldkampioen te worden, maar om de beste versie van onszelf te worden. We leven niet om te trainen, we trainen om te leven.","categories":[{"name":"Collections","slug":"collections","id":42969739,"uuid":"473d144f-3ebf-4b04-97ef-164ba0edbfcf"},{"name":"Find your Tribe","slug":"find-your-tribe","id":64904934,"uuid":"fd9be3e8-be88-47d9-a9db-f7c2a6f26676"},{"name":"Training","slug":"training","id":42969740,"uuid":"da24e7ec-b1c6-4b4e-9166-1d1f80054cfa"}],"mediaVertical":[{"_uid":"51951a76-e92b-484c-a3e6-1be3434af7a1","size":"cover","image":{"id":2201450,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/4480x6720/b9975e7889/bjornborg_idioten_0803.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"priority":"0"},{"uuid":"57e64bc9-38aa-4542-858c-15ad42723525","id":78345764,"title":"Better Together ","path":"/stories/sustainability/better-together/","slug":"better-together","publishedAt":"2025-12-18T17:17:55.830Z","firstPublishedAt":"2021-10-18T10:00:30.230Z","entryText":"Making products is not sustainable. Period. We can make it better though.","categories":[{"name":"Duurzaamheid","slug":"duurzaamheid","id":69049189,"uuid":"1457caea-bf47-4582-9bb4-626d982e836d"}],"mediaVertical":[{"_uid":"89f76609-48f8-4cce-afcc-aaab3fcfeb90","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"priority":"100000"},{"uuid":"457b5c5c-29b0-4038-840c-714909f467ff","id":248400271,"title":"Duurzaamheid van idee tot product","path":"/stories/sustainability/duurzaamheid-van-idee-tot-product/","slug":"duurzaamheid-van-idee-tot-product","publishedAt":"2026-06-15T18:53:18.874Z","firstPublishedAt":"2023-01-02T12:55:04.000Z","entryText":"Heb je je wel eens afgevraagd welk traject een product aflegt voordat jij het in handen krijgt? Er is een hele keten van mensen betrokken bij het verduurzamen van onze producten, van de ontwerpfase tot de productie en het vervoer.","categories":[{"name":"Duurzaamheid","slug":"duurzaamheid","id":69049189,"uuid":"1457caea-bf47-4582-9bb4-626d982e836d"}],"mediaVertical":[{"_uid":"13150981-5982-4d4d-9f27-4f97f1c88eb5","size":"cover","image":{"id":2195371,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/5472x3648/c93eb34f08/trisha-downing-pyud8zavq4i-unsplash.jpg","copyright":"","fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"priority":"100000007"},{"uuid":"40216c3f-19bf-4ce2-bad6-817de88518a2","id":284128877,"title":"Ontdek 100% gerecyclede zwembroeken","path":"/stories/sustainability/gerecyclede-zwembroeken/","slug":"gerecyclede-zwembroeken","publishedAt":"2026-03-09T12:03:01.742Z","firstPublishedAt":"2023-03-21T10:33:08.000Z","entryText":"Al onze zwembroeken voor kinderen en de overgrote meerderheid van onze zwembroeken voor heren zijn gemaakt van 100% gerecycled polyester.","categories":[{"name":"Duurzaamheid","slug":"duurzaamheid","id":69049189,"uuid":"1457caea-bf47-4582-9bb4-626d982e836d"}],"mediaVertical":[{"_uid":"556d0bd0-782b-48ce-9b16-ef4aa1416764","size":"cover","image":{"id":6891441,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x3333/909c6f34cb/ss23_swim_7.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"priority":"100000007"}]}},"layout":"default"}}},
    "staticQueryHashes": ["1123045510","1287566138","1515843153","1714390797","183956910","1862140580","1863476983","2005789822","2179513204","2575635117","2617153152","2796700426","284598655","2907456939","294412602","3039756519","3053504023","3692004060","3720848012","372410523","3869136190","441359463","932486518","983759613"]}