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","type":"text"},{"text":"Björn Borg se compromete a cumplir el Acuerdo de París y el objetivo de 1,5 grados y reducir a la mitad nuestras emisiones para 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"text":"Trabajamos duro para un mañana mejor y tenemos un gran enfoque en el trabajo de sostenibilidad para reducir las emisiones año tras año, y con un mayor enfoque en reducir el uso de nuevas fibras. Nos comprometemos a ofrecer productos con una larga vida útil, a minimizar el impacto en el medio ambiente, a tomar decisiones conscientes sobre el transporte y la energía y a no causar daños innecesarios a la naturaleza.","type":"text"}]},{"type":"paragraph","content":[{"text":"Hoy en día, todas nuestras prendas están hechas con al menos un 70 % de materiales que tienen menos impacto climático o apoyan la iniciativa Better Cotton y su misión de ayudar a las comunidades algodoneras a sobrevivir y prosperar, mientras protegen y restauran el medio ambiente.","type":"text"}]},{"type":"paragraph","content":[{"text":"Nuestra hoja de ruta de sostenibilidad se revisa anualmente e incluye nuestra ambición de limitar y reducir nuestra huella, así como cómo creamos un equipo ganador.","type":"text"}]},{"type":"paragraph","content":[{"text":"Siempre podemos hacer más. ","type":"text"},{"text":"Entre nuestros objetivos, queremos utilizar 100% materiales con menor impacto climático en nuestra gama para 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","content":[{"text":"Ayúdanos a trabajar por un mañana mejor planificando tu guardarropa y tus compras. Compra productos de alta calidad que puedas usar año tras año, y dona, vende o recicla la ropa una vez que haya terminado de servirte.","type":"text"}]},{"type":"paragraph","content":[{"text":"Haga clic en los artículos siguientes para leer más sobre todo, desde la selección de materiales y los procesos hasta consejos de lavandería respetuosos con el medio ambiente.","type":"text"}]},{"type":"paragraph"},{"type":"paragraph"}]},"scrollTo":[],"component":"sustainabilityArchive","textColor":"white","heroContent":[{"tag":[],"_uid":"dfd30acf-b7bb-4218-a16c-14ac964b3fd7","heading":"Sostenibilidad","component":"simpleHeroModule","paragraph":[],"textColor":"white","headingStyle":"default","backgroundMobile":[{"_uid":"0381d9f2-da57-4358-b2a1-ecc99a190c63","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[{"_uid":"b60e8a8d-c408-4a56-82b3-7513c465a96c","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}],"headingPreamble":[{"_uid":"a0682e5a-c84f-4f11-ba5f-47669ceda07f","text":"La moda no es sostenible. 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Hay un desarrollo constante de nuevos materiales. Los materiales y técnicas que utilizamos.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Sostenibilidad","_uid":"d87bea8a-577b-4b22-adce-3dfc11179182","component":"tag"}],"_uid":"1526770f-70f5-40db-afab-9a2f7a6520ed","title":"Nuestra elección de materiales y procesos obtenidos de manera más sostenible","content":[],"priority":"80","scrollTo":[],"component":"sustainabilityPage","entryText":"¿Se pierde en la jungla de materiales y extrañas técnicas de producción? No me extraña. La industria textil avanza constantemente en el desarrollo de materiales nuevos e ingeniosos, y puede ser difícil mantenerse al día.","textColor":"white","pageContent":[{"_uid":"30a8701c-c31f-4be1-8609-d8ab0a681dbd","items":[{"_uid":"a73cb53e-9e45-48c0-8a9c-3366eda68af7","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Una de nuestras mejores herramientas para reducir tanto nuestra huella de carbono como el consumo de agua, energía y productos químicos es abastecernos de materiales más sostenibles que los convencionales y seleccionar opciones de teñido y estampado que tengan un menor efecto negativo sobre la naturaleza.","type":"text"}]},{"type":"paragraph","content":[{"text":"Nuestra clasificación para una elección más sostenible es que el producto debe estar hecho de un mínimo del 70% de material obtenido de manera más sostenible - o apoyar a los agricultores de la iniciativa Better Cotton.","type":"text"}]},{"type":"paragraph","content":[{"text":"Algunos de nuestros productos tienen un tejido exterior que al 100% está impreso o teñido con un proceso que ahorra una cantidad significativa de agua y/o productos químicos en comparación con los métodos convencionales. La implementación de estos métodos está en curso y siempre estamos tratando de encontrar nuevos métodos y procesos que ahorren energía.","type":"text"}]},{"type":"paragraph","content":[{"text":"En este momento, toda nuestra gama de ropa posee una clasificación más sostenible. En nuestra gama de calzado, estamos introduciendo poliéster reciclado, algodón orgánico, caucho natural, caucho reciclado y cuero LWG, por ejemplo. En cuanto a nuestras bolsas, nuestra meta es que todas las bolsas sean obtenidas de manera más sostenible para el 2025. 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Cuando compras productos de algodón de Björn Borg, apoyas la misión de Better Cotton, ver más abajo.","type":"text"}]},{"type":"paragraph"}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"61a073ea-d67e-4473-bc6e-1003259121ce","size":"contain","image":{"id":6222555,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x3333/dbe3c3afa2/organic_cotton_flexible.jpg","copyright":null,"fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsLayout","switchDesktopOrder":false},{"_uid":"99f62685-b31b-4266-bee2-015e02df372b","items":[{"_uid":"d9134e71-da40-4b08-b575-b37b3bd2afc5","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"El poliéster es muy duradero, resistente a las arrugas y a la abrasión, el color se adhiere perfectamente, conserva bien su forma y es de secado rápido.","type":"text"}]},{"type":"paragraph","content":[{"text":"El poliéster reciclado se fabrica a partir de botellas de PET y residuos de fabricación. 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Tiene fibras largas muy duraderas, es resistente a las arrugas y la abrasión, tiene buena solidez del color, conserva bien su forma y es de secado rápido.","type":"text"}]},{"type":"paragraph","content":[{"text":"La poliamida reciclada es poliamida producida a partir de fuentes recicladas como desechos industriales, botellas de PET, y prendas de vestir.  Se trata de dar a esas material, usos post consumo y post-industrial, evitando generar desechos, contaminación. y destrucción de nuestro planeta.","type":"text"}]}]},"heading":"Poliamida Reciclada","component":"textCard","backgroundMobile":[{"_uid":"fb39104f-e19f-4ba1-b043-ac6c1297fe57","size":"contain","image":{"id":6223166,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/2500x1666/7ea2bf5952/rpolyester_polyamide.jpg","copyright":"","fieldtype":"asset"},"overlay":"none","position":"0% 50%","component":"backgroundImage"}],"backgroundDesktop":[]}],"anchorTag":[],"component":"textCardsModule","contentLayout":"4:3"},{"_uid":"9bd6cffc-1c2a-4fc0-9090-6be9283de051","items":[{"_uid":"2efb6fb8-14f9-44d1-82ea-d24eeb133c4a","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"En muchos de nuestros bañadores estampados utilizamos REPREVE® Our Ocean™.  Para producir estas fibras, los plásticos con alto riesgo de entrar en el océano se recogen en zonas costeras de países en desarrollo o zonas que carecen de sistemas formales de residuos o reciclaje. Los residuos se limpian, se descomponen, se certifican por una organización independiente y se transforman en fibras de primera calidad. ¡Un océano más limpio para que nades en él!","type":"text"}]},{"type":"paragraph","content":[{"text":"Aquí puede leer más sobre Repreve","type":"text","marks":[{"type":"link","attrs":{"href":"https://repreve.com","uuid":null,"anchor":null,"target":null,"linktype":"url"}}]},{"text":".","type":"text"}]}]},"heading":"REPREVE® Our Ocean™","component":"textCard","backgroundMobile":[{"_uid":"fa41cda9-e573-4afb-9a0a-8566473e8a13","size":"cover","image":{"id":6222861,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/2500x1666/64dc4de6e0/rereve.jpg","copyright":"","fieldtype":"asset"},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[]}],"anchorTag":[],"component":"textCardsModule","contentLayout":"4:3"},{"_uid":"aa0b1e42-8c3a-40e8-a9d7-466635572879","items":[{"_uid":"39015453-2d7c-4963-b469-ded3b550a16c","text":{"type":"doc","content":[{"type":"paragraph","content":[{"text":"Las fibras TENCEL™ Lyocell son de origen orgánico, tienen una textura suave como la seda y regulan de forma natural la temperatura corporal. Las fibras proceden de fuentes de madera sostenibles, se producen en un proceso de circuito cerrado y están certificadas como biodegradables.","type":"text"}]},{"type":"paragraph","content":[{"text":"TENCEL™ Lyocell son fibras resistentes de larga duración y desfavorables para el crecimiento de bacterias y ácaros del polvo. 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