{
    "componentChunkName": "component---src-templates-sustainability-page-tsx",
    "path": "/sustainability/our-stores-packaging/",
    "result": {"pageContext":{"page":{"external_id":"87203473103608","slug":"/sustainability/our-stores-packaging/","type":"sustainabilityPage","data":{"id":87203473103608,"lang":"default","name":"Våre butikker & emballasje","path":null,"slug":"our-stores-packaging","uuid":"733b4c29-0599-4b73-a650-2b24b2b9ff2e","parent":{"id":87203397372618,"lang":"default","name":"Bærekraft","path":null,"slug":"sustainability","uuid":"21fc8759-77f2-4c6a-ba15-bd0d17b9e5f7","content":{"seo":[{"_uid":"e4ee1cae-405b-4c95-a240-8a3a154932e7","meta":{"_uid":"71a7c42b-1846-42bf-9659-84b684ffead3","title":"Bærekraft – Bærekraftsarbeid hos Björn Borg","plugin":"seo_metatags","og_image":"","og_title":"","description":"Les om vårt bærekraftsarbeid og våre mål, fra materialvalg til arbeidsmetoder. Vi følger 1,5-gradersmålet og skal halvere utslippene våre innen 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Tag","_uid":"eb31d1a1-42c4-454b-b95f-f34e39764f0a","component":"tag"}],"_uid":"04f2d020-bc62-45b5-98c1-b796519eae46","content":[],"heading":[{"_uid":"ebf3ad4c-d8e4-4a41-8bc2-d35d7f5e200c","text":"Hållbarhet","type":"h2","styling":"default","component":"heading"}],"preamble":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Å produsere klær setter alltid et avtrykk på miljøet – det er et uomtvistelig faktum. Vår ambisjon er å begrense vårt fotavtrykk og bidra til en positiv endring i bransjen. ","type":"text"},{"text":"Björn Borg forplikter seg til Parisavtalen og 1,5-gradersmålet, og vi har som mål å halvere våre utslipp innen 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Vi jobber målrettet for en bedre morgendag, med sterkt fokus på bærekraftig utvikling og kontinuerlig reduksjon av utslipp – blant annet gjennom mindre bruk av nye fibre. Vi ønsker å tilby produkter som varer lenge, minimere vårt miljøavtrykk, ta bevisste valg når det gjelder transport og energi, og unngå unødig skade på naturen.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"I dag består alle våre plagg enten av minst 70 % materialer med lavere klimaavtrykk, eller de støtter Better Cotton Initiative – et globalt program som hjelper bomullssamfunn å overleve og blomstre, samtidig som naturen beskyttes og gjenopprettes.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Vår bærekraftsplan oppdateres årlig og omfatter både målene våre for å redusere klimaavtrykket og hvordan vi bygger et sterkt og ansvarlig team.","type":"text"},{"type":"hard_break"},{"text":"Vi vet at vi alltid kan gjøre mer – derfor er et av våre mål å bruke","type":"text","marks":[{"type":"bold"}]},{"text":" ","type":"text"},{"text":"100 % materialer med lavere klimaavtrykk innen 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Du kan også bidra til en bedre fremtid ved å planlegge garderoben din og kjøpe produkter av høy kvalitet som varer år etter år. Doner, selg eller resirkuler klær når du ikke lenger bruker dem.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Klikk på artiklene nedenfor for å lese mer om alt fra materialvalg og produksjonsprosesser til miljøvennlige vasketips.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null}}]},"scrollTo":[],"component":"sustainabilityArchive","textColor":"white","heroContent":[{"tag":[],"_uid":"dfd30acf-b7bb-4218-a16c-14ac964b3fd7","heading":"Bærekraft","component":"simpleHeroModule","paragraph":[],"textColor":"white","headingStyle":"default","backgroundMobile":[{"_uid":"0381d9f2-da57-4358-b2a1-ecc99a190c63","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"b60e8a8d-c408-4a56-82b3-7513c465a96c","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}],"headingPreamble":[{"_uid":"a0682e5a-c84f-4f11-ba5f-47669ceda07f","text":"Mote er ikke bærekraftig. Punktum.","type":"h2","styling":"default","component":"heading"}],"backgroundMobile":[{"_uid":"f07a9f7e-6d86-4928-aa1e-fc6a03612ba5","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"aa10d5ff-baf1-4706-a8d3-d883316cd1e4","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"heroHeightSettingMobile":"20vh","heroHeightSettingDesktop":"33.33vh"},"group_id":"10166a78-1f7a-4acc-8b7c-b5e3931adb6a","position":10,"tag_list":[],"full_slug":"no/pages/sustainability/","meta_data":null,"parent_id":87203225750114,"alternates":[{"id":42969696,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":77994810,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"},{"id":108729541,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":247836320,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":42969596,"name":"Sustainability","slug":"sustainability","full_slug":"en/pages/sustainability/","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/"},{"id":42969472,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":108726698,"name":"Développement durable","slug":"sustainability","full_slug":"fr/pages/sustainability/","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/"}],"created_at":"2025-09-04T09:51:31.931Z","release_id":null,"updated_at":"2026-02-16T14:08:18.731Z","is_startpage":true,"published_at":"2026-02-16T14:08:18.715Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-01-08T08:28:47.000Z","url":"/sustainability/"},"content":{"seo":[{"_uid":"ad7417cc-8f34-451b-ac6f-a75240be8e8b","meta":{"_uid":"7019e21a-4033-48ff-8cb3-bea3eee48ca0","title":"Våre butikker & emballasje - Bærekraft","plugin":"seo_metatags","og_image":"","og_title":"","description":"Alle Björn Borg-butikkinteriører og butikkutstillinger er laget av resirkulerbare materialer. Dette gjelder også våre vesker, kleshengere og butikkskilt.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Bærekraft","_uid":"fae003d8-4bfd-4b27-9ee3-256f84c1fa0c","component":"tag"}],"_uid":"1526770f-70f5-40db-afab-9a2f7a6520ed","title":"Våre butikker & emballasje","content":[],"priority":"0","scrollTo":[],"component":"sustainabilityPage","entryText":"All Björn Borg store interiors and store displays are made from recyclable materials, and so are our bags hangers and store signs.","textColor":"white","pageContent":[{"_uid":"22b3f7b4-7ed3-4519-84b3-7a2aa3caa28f","items":[{"_uid":"65eb55f5-f6a8-48b9-83ac-e14d2f613db9","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Alt Björn Borg-butikkinteriør og butikkutstillinger er laget av resirkulerbare materialer. Dette gjelder også våre vesker, kleshengere og butikkskilt. Vesker og kleshengere er laget av fornybare materialer, og pappen i butikkskiltene våre er laget av sertifisert tre. Våre utstillingsdukker er laget av resirkulerte materialer og er produsert i Europa for kortere transport.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Både våre egne butikker og våre forhandlere bruker løsninger og utstillinger som for det meste er laget av resirkulerte materialer, og hvis de ikke er resirkulert, er de alltid resirkulerbare. Det kan for eksempel være konstruksjoner i metall, et materiale som også varer lenge, og utstillinger i GLS-materiale – en resirkulert plast fylt med papp.","type":"text"}]}]},"component":"textSection","subheading":""}],"heading":[{"_uid":"7b18db3b-0a12-426c-a82f-eddf4f7ed772","text":"Våre butikker og emballasje","type":"default","component":"heading"}],"component":"textModule","contentLayout":"one-column","textAlignment":"center","moduleMarginStyle":"s"},{"_uid":"92edd459-c02e-437a-95c9-d8e1e30bfa1a","columns":[{"tag":[],"_uid":"e482a403-1ff1-471c-b0f9-3aea018cd65e","links":[],"caption":[],"heading":[{"_uid":"954ca73b-8211-4c04-80e3-9f61ca7241eb","text":"Fornybar energi i butikkene","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"97c4bc86-505e-4f20-b346-436a226017a1","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Vi har tatt flere grep for å redusere utslippene våre i detaljhandelen. Overgangen til fornybar energi har hatt størst effekt, men vi har også forbedret avfallshåndteringen, redusert oppvarmingsnivåene og unngått transport av små leveranser.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"De fleste av våre svenske butikker bruker nå fornybar energi, og denne overgangen er i gang også i våre øvrige markeder.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"9b6afe0d-f0e3-4548-a241-137c30eceee2","color":"grey","component":"backgroundColor","colorOverride":""}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"145cb3eb-19af-4d81-ad2e-c1b5976ca0ab","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"014033d0-11e1-4736-ad84-7e40f6ee5ef2","size":"cover","image":{"id":2219105,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3376x6000/412b88c09d/store_showrroom.jpg","copyright":"","fieldtype":"asset"},"position":"50% 0%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"a63d4266-2e1c-44d3-b853-94589662daf7","links":[],"caption":[],"heading":[{"_uid":"3360c3c6-0ef0-4a9f-b262-9f0e964605c0","text":"Personale","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleModule","paragraph":[{"_uid":"3cc8397f-e7a7-4dec-bfe0-226d8da51704","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Folk utgjør forskjellen. For å lykkes med bærekraftsplanen vår trenger vi et sterkt og engasjert team. Hver del av virksomheten må implementere bærekraftige strategier, og hver medarbeider må ta mer bærekraftige valg i hverdagen.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"For å fremheve viktigheten av bærekraftsarbeidet vårt, setter hver ansatt et personlig bærekraftsmål. Å føle at man kan utgjøre en forskjell gir motivasjon – derfor sørger vi for at alle i teamet får verktøyene de trenger for å nå sine grønne mål, blant annet gjennom årlige målsettingsprosesser. Med disse grønne målene ønsker vi å styrke bevisstheten rundt alles rolle i veien mot ett av våre tre viktigste forretningsmål.","type":"text"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"9011d82a-67ec-4853-ad95-d4c69a28612a","color":"grey","component":"backgroundColor","colorOverride":""}],"textColorDesktop":"","backgroundDesktop":[],"moduleMarginStyle":"default","contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"threeColumnsLayout","moduleMarginStyle":"default","switchToFullWidth":false},{"_uid":"3f4dde8e-8ca4-4bbe-99b4-9b4256b1887a","columns":[{"tag":[],"_uid":"0a5f0cfb-16ce-4277-a9f5-61b59adf792f","links":[],"caption":[],"heading":[{"_uid":"4ebf9aac-4269-4a54-b9d5-f6d3775c71c3","text":"Emballasje","type":"h2","component":"heading"}],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[{"_uid":"77e0e26f-87fd-478b-97e7-8f84ec4eabf6","text":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"All produkt- og fraktforpakning – inkludert hangtags og esker – er laget av en kombinasjon av resirkulerte materialer og materialer fra ansvarlig forvaltede skoger.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"For netthandel bruker vi ÅterBära™-sertifiserte poser, laget av resirkulert materiale. Disse posene tar mindre plass under transport og er 100 % klimakompensert gjennom treplanting i et Gold Standard-sertifisert prosjekt i Colombia.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Les mer om ","type":"text"},{"text":"ÅterBära™ her.","type":"text","marks":[{"type":"link","attrs":{"href":"https://avisera.se/en/aterbara/","uuid":null,"anchor":null,"target":"_self","linktype":"url"}},{"type":"textStyle","attrs":{"color":"rgb(0, 0, 0)"}}]},{"type":"hard_break"}]}]},"component":"paragraph"}],"textColor":"black","backgroundMobile":[{"_uid":"74aeded1-8d60-44a2-9c44-f8a132f2c488","color":"grey","component":"backgroundColor","colorOverride":""}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"},{"tag":[],"_uid":"198de809-becb-4cb2-9d8b-e262f5e4fcff","links":[],"caption":[],"heading":[],"anchorTag":[],"component":"flexibleLandscapeModule","paragraph":[],"textColor":"white","backgroundMobile":[{"_uid":"692df6ab-b0b1-4df3-9c79-052157671994","size":"cover","image":{"id":2195393,"alt":"","name":"","focus":"","title":"","source":"","filename":"https://imgs.bjornborg.com/images/4000x6000/330d6f791e/alexandre-jaquetoni-6yelwdi3re8-unsplash.jpg","copyright":"","fieldtype":"asset","meta_data":[],"is_private":false,"is_external_url":false},"overlay":"none","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[],"contentVerticalAlignment":"center","contentHorizontalAlignment":"center"}],"component":"twoColumnsLayout","moduleMarginStyle":"default","switchToFullWidth":false,"switchDesktopOrder":false}],"relatedPosts":[],"mediaVertical":[{"_uid":"03fa6738-0e4f-4faa-a671-aac52dfb6d8c","size":"cover","image":{"id":2194473,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3376x6000/3f4c60cf51/stores.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"025b07ad-c6f0-49c8-a8d6-79bb714a3671","size":"cover","image":{"id":2182198,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3376x6000/cd6af8a609/dscf3398.JPG","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundMobile":[{"_uid":"2c931b97-b788-427a-baaa-a87a12ec400d","size":"cover","image":{"id":2194473,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3376x6000/3f4c60cf51/stores.jpg","copyright":"","fieldtype":"asset"},"overlay":"cover","position":"50% 50%","component":"backgroundImage"}],"textColorDesktop":"","backgroundDesktop":[{"_uid":"3e0ae4af-8c28-4f94-9011-412b653693b3","size":"cover","image":{"id":7157730,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/3000x2000/410c1b0e07/4z8a8346.jpg","copyright":"","fieldtype":"asset"},"overlay":"cover","position":"50% 50%","component":"backgroundImage"}]},"group_id":"68a69725-a64a-43b9-b559-c2a5283b68d6","position":70,"tag_list":[],"full_slug":"no/pages/sustainability/our-stores-packaging","meta_data":null,"parent_id":87203225750114,"alternates":[{"id":42969698,"name":"Onze winkels en verpakkingen","slug":"onze-winkels","full_slug":"nl/pages/duurzaamheid/onze-winkels","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/onze-winkels/"},{"id":42969477,"name":"Våra butiker","slug":"vara-butiker","full_slug":"sv/pages/hallbarhet/vara-butiker","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/vara-butiker/"},{"id":77994812,"name":"Unsere Läden & Verpackungen","slug":"our-stores-packaging","full_slug":"de/pages/sustainability/our-stores-packaging","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/our-stores-packaging/"},{"id":42969598,"name":"Our Stores & Packaging","slug":"our-stores-packaging","full_slug":"en/pages/sustainability/our-stores-packaging","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/our-stores-packaging/"},{"id":108729543,"name":"Vores butikker og emballage","slug":"our-stores-packaging","full_slug":"dk/pages/sustainability/our-stores-packaging","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/our-stores-packaging/"},{"id":247836322,"name":"Nuestras tiendas y paquetes","slug":"our-stores-packaging","full_slug":"es/pages/sustainability/our-stores-packaging","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/our-stores-packaging/"},{"id":108726700,"name":"Nos boutiques & nos emballages","slug":"our-stores-packaging","full_slug":"fr/pages/sustainability/our-stores-packaging","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/our-stores-packaging/"}],"created_at":"2025-09-04T09:51:50.421Z","release_id":null,"updated_at":"2026-02-16T14:08:20.297Z","breadcrumbs":[{"id":87203397372618,"lang":"default","name":"Bærekraft","path":null,"slug":"sustainability","uuid":"21fc8759-77f2-4c6a-ba15-bd0d17b9e5f7","content":{"seo":[{"_uid":"e4ee1cae-405b-4c95-a240-8a3a154932e7","meta":{"_uid":"71a7c42b-1846-42bf-9659-84b684ffead3","title":"Bærekraft – Bærekraftsarbeid hos Björn Borg","plugin":"seo_metatags","og_image":"","og_title":"","description":"Les om vårt bærekraftsarbeid og våre mål, fra materialvalg til arbeidsmetoder. Vi følger 1,5-gradersmålet og skal halvere utslippene våre innen 2030.","twitter_image":"","twitter_title":"","og_description":"","twitter_description":""},"index":"index","follow":"follow","canonical":"","component":"seo"}],"tag":[{"tag":"Tag","_uid":"eb31d1a1-42c4-454b-b95f-f34e39764f0a","component":"tag"}],"_uid":"04f2d020-bc62-45b5-98c1-b796519eae46","content":[],"heading":[{"_uid":"ebf3ad4c-d8e4-4a41-8bc2-d35d7f5e200c","text":"Hållbarhet","type":"h2","styling":"default","component":"heading"}],"preamble":{"type":"doc","content":[{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Å produsere klær setter alltid et avtrykk på miljøet – det er et uomtvistelig faktum. Vår ambisjon er å begrense vårt fotavtrykk og bidra til en positiv endring i bransjen. ","type":"text"},{"text":"Björn Borg forplikter seg til Parisavtalen og 1,5-gradersmålet, og vi har som mål å halvere våre utslipp innen 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Vi jobber målrettet for en bedre morgendag, med sterkt fokus på bærekraftig utvikling og kontinuerlig reduksjon av utslipp – blant annet gjennom mindre bruk av nye fibre. Vi ønsker å tilby produkter som varer lenge, minimere vårt miljøavtrykk, ta bevisste valg når det gjelder transport og energi, og unngå unødig skade på naturen.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"I dag består alle våre plagg enten av minst 70 % materialer med lavere klimaavtrykk, eller de støtter Better Cotton Initiative – et globalt program som hjelper bomullssamfunn å overleve og blomstre, samtidig som naturen beskyttes og gjenopprettes.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Vår bærekraftsplan oppdateres årlig og omfatter både målene våre for å redusere klimaavtrykket og hvordan vi bygger et sterkt og ansvarlig team.","type":"text"},{"type":"hard_break"},{"text":"Vi vet at vi alltid kan gjøre mer – derfor er et av våre mål å bruke","type":"text","marks":[{"type":"bold"}]},{"text":" ","type":"text"},{"text":"100 % materialer med lavere klimaavtrykk innen 2030.","type":"text","marks":[{"type":"bold"}]}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Du kan også bidra til en bedre fremtid ved å planlegge garderoben din og kjøpe produkter av høy kvalitet som varer år etter år. Doner, selg eller resirkuler klær når du ikke lenger bruker dem.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null},"content":[{"text":"Klikk på artiklene nedenfor for å lese mer om alt fra materialvalg og produksjonsprosesser til miljøvennlige vasketips.","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":null}}]},"scrollTo":[],"component":"sustainabilityArchive","textColor":"white","heroContent":[{"tag":[],"_uid":"dfd30acf-b7bb-4218-a16c-14ac964b3fd7","heading":"Bærekraft","component":"simpleHeroModule","paragraph":[],"textColor":"white","headingStyle":"default","backgroundMobile":[{"_uid":"0381d9f2-da57-4358-b2a1-ecc99a190c63","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"b60e8a8d-c408-4a56-82b3-7513c465a96c","size":"cover","image":{"id":2194408,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2500x1667/3c083b1f89/rek_0235.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}],"headingPreamble":[{"_uid":"a0682e5a-c84f-4f11-ba5f-47669ceda07f","text":"Mote er ikke bærekraftig. Punktum.","type":"h2","styling":"default","component":"heading"}],"backgroundMobile":[{"_uid":"f07a9f7e-6d86-4928-aa1e-fc6a03612ba5","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"backgroundDesktop":[{"_uid":"aa10d5ff-baf1-4706-a8d3-d883316cd1e4","size":"cover","image":{"id":1612935,"alt":"","name":"","focus":null,"title":"","filename":"https://a.storyblok.com/f/92525/1280x720/673ca98b14/1280theoffice_getty.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"heroHeightSettingMobile":"20vh","heroHeightSettingDesktop":"33.33vh"},"group_id":"10166a78-1f7a-4acc-8b7c-b5e3931adb6a","position":10,"tag_list":[],"full_slug":"no/pages/sustainability/","meta_data":null,"parent_id":87203225750114,"alternates":[{"id":42969696,"name":"Duurzaamheid","slug":"duurzaamheid","full_slug":"nl/pages/duurzaamheid/","is_folder":false,"parent_id":42969627,"published":true,"url":"nl/pages/duurzaamheid/"},{"id":77994810,"name":"Nachhaltigkeit","slug":"sustainability","full_slug":"de/pages/sustainability/","is_folder":false,"parent_id":77994694,"published":true,"url":"de/pages/sustainability/"},{"id":108729541,"name":"Bæredygtighed","slug":"sustainability","full_slug":"dk/pages/sustainability/","is_folder":false,"parent_id":108729314,"published":true,"url":"dk/pages/sustainability/"},{"id":247836320,"name":"Sostenibilidad","slug":"sustainability","full_slug":"es/pages/sustainability/","is_folder":false,"parent_id":247836060,"published":true,"url":"es/pages/sustainability/"},{"id":42969596,"name":"Sustainability","slug":"sustainability","full_slug":"en/pages/sustainability/","is_folder":false,"parent_id":42969527,"published":true,"url":"en/pages/sustainability/"},{"id":42969472,"name":"Hållbarhet","slug":"hallbarhet","full_slug":"sv/pages/hallbarhet/","is_folder":false,"parent_id":42969400,"published":true,"url":"sv/pages/hallbarhet/"},{"id":108726698,"name":"Développement durable","slug":"sustainability","full_slug":"fr/pages/sustainability/","is_folder":false,"parent_id":108726571,"published":true,"url":"fr/pages/sustainability/"}],"created_at":"2025-09-04T09:51:31.931Z","release_id":null,"updated_at":"2026-02-16T14:08:18.731Z","is_startpage":true,"published_at":"2026-02-16T14:08:18.715Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-01-08T08:28:47.000Z","url":"/sustainability/"}],"is_startpage":false,"published_at":"2026-02-16T14:08:20.278Z","sort_by_date":null,"translated_slugs":null,"default_full_slug":null,"first_published_at":"2021-03-01T14:23:07.818Z","hrefs":[{"app":"109514_no","app_id":8,"alias_id":10,"locale":"no_NO","uri":"https://www.bjornborg.com/no/sustainability/our-stores-packaging/","href_lang":"no-no"},{"app":"109514_nl","app_id":3,"alias_id":3,"locale":"nl_NL","uri":"https://www.bjornborg.com/nl/duurzaamheid/onze-winkels/","href_lang":"nl-nl"},{"app":"109514_nl","app_id":3,"alias_id":4,"locale":"nl_NL","uri":"https://www.bjornborg.com/be/duurzaamheid/onze-winkels/","href_lang":"nl-be"},{"app":"109514_sv","app_id":1,"alias_id":1,"locale":"sv_SE","uri":"https://www.bjornborg.com/se/hallbarhet/vara-butiker/","href_lang":"sv-se"},{"app":"109514_de","app_id":4,"alias_id":15,"locale":"de_DE","uri":"https://www.bjornborg.com/at/sustainability/our-stores-packaging/","href_lang":"de-at"},{"app":"109514_de","app_id":4,"alias_id":16,"locale":"de_DE","uri":"https://www.bjornborg.com/de/sustainability/our-stores-packaging/","href_lang":"de-de"},{"app":"109514_en","app_id":2,"alias_id":2,"locale":"en_GB","uri":"https://www.bjornborg.com/en/sustainability/our-stores-packaging/","href_lang":"x-default"},{"app":"109514_en","app_id":2,"alias_id":5,"locale":"en_GB","uri":"https://www.bjornborg.com/uk/sustainability/our-stores-packaging/","href_lang":"en-gb"},{"app":"109514_en","app_id":2,"alias_id":6,"locale":"en_GB","uri":"https://www.bjornborg.com/us/sustainability/our-stores-packaging/","href_lang":"en-us"},{"app":"109514_en","app_id":2,"alias_id":8,"locale":"en_GB","uri":"https://www.bjornborg.com/can_en/sustainability/our-stores-packaging/","href_lang":"en-ca"},{"app":"109514_en","app_id":2,"alias_id":9,"locale":"en_GB","uri":"https://www.bjornborg.com/au/sustainability/our-stores-packaging/","href_lang":"en-au"},{"app":"109514_en","app_id":2,"alias_id":12,"locale":"en_GB","uri":"https://www.bjornborg.com/fi/sustainability/our-stores-packaging/","href_lang":"en-fi"},{"app":"109514_dk","app_id":6,"alias_id":11,"locale":"da_DK","uri":"https://www.bjornborg.com/dk/sustainability/our-stores-packaging/","href_lang":"da-dk"},{"app":"109514_es","app_id":7,"alias_id":24,"locale":"es_ES","uri":"https://www.bjornborg.com/es/sustainability/our-stores-packaging/","href_lang":"es-es"},{"app":"109514_fr","app_id":5,"alias_id":14,"locale":"fr_FR","uri":"https://www.bjornborg.com/fr/sustainability/our-stores-packaging/","href_lang":"fr-fr"},{"app":"109514_fr","app_id":5,"alias_id":21,"locale":"fr_FR","uri":"https://www.bjornborg.com/be-fr/sustainability/our-stores-packaging/","href_lang":"fr-be"}],"url":"/sustainability/our-stores-packaging/","relationships":{"related":[{"id":87203412277971,"uuid":"d1dda746-5457-43f8-b43f-66902a7db572","title":"Våre produkter","path":"/sustainability/our-products/","slug":"our-products","entryText":"Our products are always developed with sustainability in mind. We are constantly making sure that we are up to speed with the latest sustainable materials and production techniques.","mediaVertical":[{"_uid":"03fa6738-0e4f-4faa-a671-aac52dfb6d8c","size":"cover","image":{"id":2194433,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/3549x2661/e40e56931f/m_stilleben_16_118.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"025b07ad-c6f0-49c8-a8d6-79bb714a3671","size":"cover","image":{"id":2194433,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/3549x2661/e40e56931f/m_stilleben_16_118.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]},{"id":87203427625692,"uuid":"99f9060c-a958-47b5-ae4e-53c45e6dd9f9","title":"Våre valg av mer bærekraftig produserte materialer & prosesser","path":"/sustainability/sustainable-materials/","slug":"sustainable-materials","entryText":"Are you lost in the jungle of materials and strange production tecniques? No wonder. The textile industry is constantly making progress in developing new, inventive materials and it can be hard to keep up. But we've got you covered. ","mediaVertical":[{"_uid":"03fa6738-0e4f-4faa-a671-aac52dfb6d8c","size":"cover","image":{"id":2194519,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2193x2740/8ffc1969a2/ethan-bodnar-kgc99x3wh1w-unsplash.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"025b07ad-c6f0-49c8-a8d6-79bb714a3671","size":"cover","image":{"id":2194519,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/2193x2740/8ffc1969a2/ethan-bodnar-kgc99x3wh1w-unsplash.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]},{"id":87203440605924,"uuid":"b0afb9d1-382c-40ea-b5f6-1b84d61d34db","title":"Miljø","path":"/sustainability/enviroment/","slug":"enviroment","entryText":"As a player in the second most polluting industry in the world after the oil industry, we have a very special responsibility that needs to be taken seriously. People need clothes, but we can contribute to change through taking action to decrease our carbon footprint.","mediaVertical":[{"_uid":"03fa6738-0e4f-4faa-a671-aac52dfb6d8c","size":"cover","image":{"id":2194407,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/1874x2500/5cf43d3497/cf220990.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"025b07ad-c6f0-49c8-a8d6-79bb714a3671","size":"cover","image":{"id":2194407,"alt":null,"name":"","focus":null,"title":null,"filename":"https://imgs.bjornborg.com/images/1874x2500/5cf43d3497/cf220990.jpg","copyright":null,"fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]},{"id":87203466361588,"uuid":"2c935f69-b921-4e37-a043-68a750ac07a1","title":"Vaskeanvisning – Vask av treningsklær & undertøy","path":"/sustainability/how-to-wash/","slug":"how-to-wash","entryText":"Doing laundry uses a lot of energy and produces tons of greenhouse gases every year. The higher the temperature, the more by-products are released into the earth's atmosphere. ","mediaVertical":[{"_uid":"03fa6738-0e4f-4faa-a671-aac52dfb6d8c","size":"cover","image":{"id":2194545,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/2333x3500/5143fead9f/angela-bailey-8awmiuxgo-g-unsplash.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}],"mediaHorizontal":[{"_uid":"025b07ad-c6f0-49c8-a8d6-79bb714a3671","size":"cover","image":{"id":2194545,"alt":"","name":"","focus":null,"title":"","filename":"https://imgs.bjornborg.com/images/2333x3500/5143fead9f/angela-bailey-8awmiuxgo-g-unsplash.jpg","copyright":"","fieldtype":"asset"},"position":"50% 50%","component":"backgroundImage"}]}]}},"layout":"default"}}},
    "staticQueryHashes": ["1123045510","1287566138","1515843153","1714390797","183956910","1862140580","1863476983","2005789822","2179513204","2575635117","2617153152","2796700426","284598655","2907456939","294412602","3039756519","3053504023","3692004060","3720848012","372410523","3869136190","441359463","932486518","983759613"]}