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Running events with Björn Borg
From a rainy Stockholm, to Helsinki Olympic Stadium, to the spectacular Formula 1 Circuit of Zandvoort in the Netherlands. Join us to see images from the latest running events with Björn Borg.
Running event in Stockholm
A little rain didn't stop this lovely bunch of running enthusiasts at our running event in Stockholm.
Among the profiles who participated in the event, you could find for example Elin Härkönen and Oskar Nordstrand.
The run through a rather gray and wet Stockholm ended with good food and a DJ at the cozy restaurant Mellqvist.
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What should I wear when running?
When you're out running it's important to wear clothes that have high breathability, with fabrics that wick away moisture, to keep you cool and comfortable during the session.
In our range of running clothes for men, you can find everything from lightweight t-shirts and tanks to matching sports shorts and running jackets.
Events with running focus in Helsinki
We also had an event at the Helsinki Olympic Stadium, on their indoor running track. It’s part of our six-week running training program called Borg Training Club, designed to prepare participants for the Björn Borg Helsinki 10 race at the end of April.
During this session, we had a technique class led by marathon runner and coach Aki Nummela, who guided us through ways to improve running efficiency and speed.
The first half of the event focused on technique, while the second half was dedicated to interval training, including 400 m. sprints.
6 week running program with Björn Borg
The full six-week program includes three 5–6 km group runs starting and ending at the Björn Borg store in Forum.
After each run, we refuel with smoothies from Joe and the juice. In addition, participants take part in three technique sessions led by Aki Nummela.
The program wraps up with a pasta party and, of course, the main goal: the Björn Borg Helsinki 10 running event.
Some of the participants on the event were tume, oonamaliar, ouijeremie and katjakosciolek.
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Stylish running clothes for women
In our range of running clothes for women, you can find everything from running tights and running tops, to supportive sports bras and functional running jackets.
Zandvoort Circuit Run in the Netherlands
The 17th edition of the Zandvoort Circuit Run took place on March 29, 2026.
Björn Borg is one of the sponsors of the event, which perfectly aligns with our “Train to Live” message. It’s such a positive event, focused on fun rather than competition or being the fastest.
We set up a premium pop-up store featuring a launch, bar, and DJ to create real impact. In addition, we placed various brand story expressions along the circuit to inspire the runners.
The event was for both children and adults. Among the participants were also running and fashion influencers such as Simone Cornelisse, Anette Grytsje Visser and Jony Oosterbos.
We also co-create the official event T-shirt together with the organization. Each year it comes in a new fashion color and is always made in our signature Borg tee quality.